Known cases / Crackers / Nabisco
Did Reduced Fat Wheat Thins Family Size shrink?
14.5 → 12.5 oz −13.8%Size Facts
Before14.5 oz
After
12.5 oz
Hidden unit-price rise at same price+16.0%
When2023
Source: United Steelworkers shrinkflation report (Mar 2024) (usw.org). source fetched 2026-10-13.
Other documented cases
- Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org - Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - Chips · 2015
Pringles tube (Australia)
165 → 134 g −18.8%Source: en.wikipedia.org - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - Sports Drinks · 2022
Gatorade Thirst Quencher bottle
32 → 28 fl oz −12.5%Source: inquirer.com - Ice Cream · 2009
Häagen-Dazs ice cream carton (US)
16 → 14 fl oz −12.5%Source: en.wikipedia.org