Known cases / Ice Cream / Häagen-Dazs
Did Häagen-Dazs ice cream carton (US) shrink?
16 → 14 fl oz −12.5%Size Facts
Before16 fl oz
After
14 fl oz
Hidden unit-price rise at same price+14.3%
When2009
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13.
Häagen-Dazs products we track
- Ice Creams
Häagen-Dazs strawberry ice cream
Net wt.414.03 ml - Ice Creams
Häagen-Dazs vanilla bean ice cream
Net wt.414.03 ml - Ice Creams
Häagen-Dazs chocolate ice cream
Net wt.414.03 ml
Other documented cases
- Ice Cream · 2020
Ben & Jerry's tub (Europe)
500 → 465 ml −7.0%Source: en.wikipedia.org - Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - Chips · 2015
Pringles tube (Australia)
165 → 134 g −18.8%Source: en.wikipedia.org - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org - Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org