Known cases / Cookies / Cadbury
Did Cadbury Fingers (UK) shrink?
125 → 111 g −11.2%Size Facts
Before125 g
After
111 g
Hidden unit-price rise at same price+12.6%
When2015
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13.
Other documented cases
- Cookies · 2023
Double Stuf Oreo Family Size
20 → 18.71 oz −6.5%Source: usw.org - Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - Chips · 2015
Pringles tube (Australia)
165 → 134 g −18.8%Source: en.wikipedia.org - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org - Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org