Known cases / Dish & Cleaning / Dawn
Did Dawn shrink?
445 → 425 g −4.5%Size Facts
Before445 g
After
425 g
Hidden unit-price rise at same price+4.7%
When2015
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Products Get Downsized in Canada Too (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Just as happened in the U.S. with various cereal brands, Kellogg’s applied the shrink ray to Frosted Flakes in Canada reducing packages from 445 grams to 425 grams”
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