Known cases / Soap / Dove
Did Dove Beauty Bar (UK) shrink?
100 → 90 g −10.0%Size Facts
Before100 g
After
90 g
Hidden unit-price rise at same price+11.1%
When2022
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13.
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