Known cases / Personal Care / Publix
Did Johnson's Baby Shampoo shrink?
15 → 13.6 oz −9.3%Size Facts
Before15 oz
After
13.6 oz
Hidden unit-price rise at same price+10.3%
When2020
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – Year-End 2020 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Two years ago, Tom G. reported that Johnson’s Baby Shampoo went from 15 ounces to 13.6. Now he discovered that his supermarket has done the same thing with their store brand.”
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