Known cases / Chocolate / Toblerone
Did Toblerone bar (UK) shrink?
170 → 150 g −11.8%Size Facts
Before170 g
After
150 g
Hidden unit-price rise at same price+13.3%
When2016
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13.
Toblerone products we track
- Chocolate Candies
Toblerone Dark Chocolate with Honey and Almond Nougat
Net wt.100 g
Other documented cases
- Chocolate · 2016
Terry's Chocolate Orange (UK)
175 → 157 g −10.3%Source: en.wikipedia.org - Chocolate · 2016
Toblerone large bar (UK)
400 → 360 g −10.0%Source: en.wikipedia.org - Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - Chips · 2015
Pringles tube (Australia)
165 → 134 g −18.8%Source: en.wikipedia.org - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org