Known cases / Years

Shrinkflation in 2021

49 documented cases, biggest cuts first.

• 🇩🇪 Pasta, Rice & Meals · 2021

  Mein Veggie Tag Veganer Bio Aufschnitt

  140 → 70 g −50.0%Source: vzhh.de
• 🇩🇪 Baking & Spreads · 2021

  Knorr Rahm Soße

  102 → 68 g −33.3%Source: vzhh.de
• 🇩🇪 Personal Care · 2021

  Nature Box Feste Duschpflege

  150 → 100 g −33.3%Source: vzhh.de
• 🇩🇪 Laundry · 2021

  Denkmit Weichspüler Himmlische Frische

  1.5 → 1 l −33.3%Source: vzhh.de
• 🇩🇪 Baby · 2021

  Beba Junior

  8347 → 5797 ml −30.5%Source: vzhh.de
• 🇩🇪 Juice & Drinks · 2021

  Blankenburger Orancia

  1000 → 700 ml −30.0%Source: vzhh.de
• 🇩🇪 Baking & Spreads · 2021

  Knorr Natürlich Lecker! Fix Lasagne

  60 → 43 g −28.3%Source: vzhh.de
• 🇩🇪 Cookies & Crackers · 2021

  Bahlsen Waffel

  130 → 97 g −25.4%Source: vzhh.de
• 🇩🇪 Personal Care · 2021

  Elkos MED Bodylotion Urea

  400 → 300 ml −25.0%Source: vzhh.de
• 🇩🇪 Personal Care · 2021

  Nivea Hand Creme Intensive Pflege

  100 → 75 ml −25.0%Source: vzhh.de
• 🇩🇪 Household · 2021

  Bref Power WC-Kraftgel gegen 99,9% der Bakterien

  1000 → 750 ml −25.0%Source: vzhh.de
• 🇺🇸 Personal Care · 2021

  Dial Body Wash

  21 → 16 oz −23.8%Source: mouseprint.org
• 🇩🇪 Chips & Snacks · 2021

  Funny Frisch Big Erdnuss Flippies

  225 → 175 g −22.2%Source: vzhh.de
• 🇩🇪 Meat & Fish · 2021

  Homann Champignonsauce

  500 → 400 ml −20.0%Source: vzhh.de
• 🇩🇪 Pasta, Rice & Meals · 2021

  Nadler Kartoffelsalat

  500 → 400 g −20.0%Source: vzhh.de
• 🇩🇪 Chocolate & Candy · 2021

  Kitkat Sammelpackung

  5 → 4 pieces −20.0%Source: vzhh.de
• 🇩🇪 Chips & Snacks · 2021

  Funny Frisch Erdnuss Flippies

  250 → 200 g −20.0%Source: vzhh.de
• 🇩🇪 Personal Care · 2021

  Elnett Haarspray Intensives Volumen

  300 → 250 ml −16.7%Source: vzhh.de
• 🇩🇪 Toilet Paper · 2021

  Alouette Feuchtes Toilettenpapier Deluxe

  60 → 50 pieces −16.7%Source: vzhh.de
• 🇩🇪 Chocolate & Candy · 2021

  Lion Sammelpack

  6 → 5 pieces −16.7%Source: vzhh.de
• 🇩🇪 Toilet Paper · 2021

  Penny Happy End Feuchtes Toilettenpapier

  60 → 50 pieces −16.7%Source: vzhh.de
• 🇺🇸 Meat & Fish · 2021

  Walmart Chicken Caesar Salad

  14.375 → 12.1 oz −15.8%Source: mouseprint.org
• 🇺🇸 Chips & Snacks · 2021

  Tostitos Hint of Lime

  13 → 11 oz −15.4%Source: cnn.com
• 🇺🇸 Meat & Fish · 2021

  Season Sardines

  4.375 → 3.75 oz −14.3%Source: mouseprint.org
• 🇩🇪 Breakfast Cereals · 2021

  Clusters Almonds

  375 → 325 g −13.3%Source: vzhh.de
• 🇩🇪 Chocolate & Candy · 2021

  Smarties Mini

  15 → 13 pieces −13.3%Source: vzhh.de
• 🇩🇪 Chocolate & Candy · 2021

  Kitkat Minis

  15 → 13 pieces −13.3%Source: vzhh.de
• 🇩🇪 Chocolate & Candy · 2021

  Lion Minis

  15 → 13 pieces −13.3%Source: vzhh.de
• 🇺🇸 Personal Care · 2021

  Tresemme Keratin Shampoo

  25 → 22 oz −12.0%Source: mouseprint.org
• 🇩🇪 Coffee & Tea · 2021

  Nesquik Knusper Frühstück

  375 → 330 g −12.0%Source: vzhh.de
• 🇺🇸 Paper Towels · 2021

  Bounty Paper Towels

  165 → 147 sheets −10.9%Source: mouseprint.org
• 🇺🇸 Toilet Paper · 2021

  Costco-Kirkland Toilet Paper

  425 → 380 sheets −10.6%Source: mouseprint.org
• 🇩🇪 Chocolate & Candy · 2021

  Smarties Sammelpackung

  152 → 136 g −10.5%Source: vzhh.de
• 🇫🇷 Dairy · 2021

  Kiri cheese portion

  20 → 18 g −10.0%Source: foodwatch.org
• 🇩🇪 Juice & Drinks · 2021

  Valensina Pink Grapfruit

  1 → 0.9 l −10.0%Source: vzhh.de
• 🇩🇪 Personal Care · 2021

  Fa Seife Refreshing Lemon

  100 → 90 g −10.0%Source: vzhh.de
• 🇩🇪 Baking & Spreads · 2021

  Knorr Pasta Snack Pilz-Rahm-Sauce

  70 → 63 g −10.0%Source: vzhh.de
• 🇩🇪 Household · 2021

  Pril Kraft-Gel Ultra Plus

  500 → 450 ml −10.0%Source: vzhh.de
• 🇨🇦 Pasta, Rice & Meals · 2021

  Barilla spaghetti (Canada)

  454 → 410 g −9.7%Source: cbc.ca
• 🇩🇪 Laundry · 2021

  Lenor 2in1 Color Waschmittel

  1155 → 1045 ml −9.5%Source: vzhh.de
• 🇩🇪 Laundry · 2021

  Coral Colorwaschmittel Optimal Color

  1.1 → 1 l −9.1%Source: vzhh.de
• 🇩🇪 Laundry · 2021

  Ariel Colorwaschmittel Flüssig

  22 → 20 loads −9.1%Source: vzhh.de
• 🇺🇸 Chips & Snacks · 2021

  Tostitos Hint of Guacamole

  12 → 11 oz −8.3%Source: mouseprint.org
• 🇺🇸 Oral Care · 2021

  Crest Toothpaste

  4.1 → 3.8 oz −7.3%Source: mouseprint.org
• 🇩🇪 Tissues · 2021

  Kleenex Box Balsam

  60 → 56 pieces −6.7%Source: vzhh.de
• 🇺🇸 Chips & Snacks · 2021

  Doritos

  11.75 → 11 oz −6.4%Source: mouseprint.org
• 🇩🇪 Personal Care · 2021

  Garnier Mizellen Reinigungswasser All-in-1 Normale Haut

  400 → 375 ml −6.2%Source: vzhh.de
• 🇨🇦 Juice & Drinks · 2021

  Pearl Milling Company Maple Syrup Lite

  750 → 710 ml −5.3%Source: cbc.ca
• 🇺🇸 Chocolate & Candy · 2021

  Milky Way

  11.24 → 10.65 oz −5.2%Source: mouseprint.org