Shrinkflation in 2025
75 documented cases, biggest cuts first.
- 🇳🇱 Coffee & Tea · 2025
Nesquik
500 → 300 g −40.0%Source: consumentenbond.nl - 🇳🇱 Household · 2025
Ambi Pur luchtverfrisser
300 → 185 ml −38.3%Source: consumentenbond.nl - 🇩🇪 Pasta, Rice & Meals · 2025
Wiltmann Bio Rein Rind Salami
80 → 50 g −37.5%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2025
Lindt Excellence Cacao Pur 82 % Cacao
80 → 50 g −37.5%Source: vzhh.de - 🇳🇱 Baking & Spreads · 2025
Knorr Veggie Wraps
370 → 240 g −35.1%Source: consumentenbond.nl - 🇩🇪 Coffee & Tea · 2025
Jacobs 3in1 Kaffeesticks Caramel
169 → 112 g −33.7%Source: vzhh.de - 🇦🇺 Personal Care · 2025
Brut deodorant stick (Woolworths)
75 → 50 g −33.3%Source: theguardian.com - 🇩🇪 Coffee & Tea · 2025
Jacobs 3in1 Kaffeesticks
180 → 120 g −33.3%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2025
Vitalis Schoko Müsli Feinherb
600 → 400 g −33.3%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2025
Jacobs 3in1 Kaffeesticks Milka
180 → 124 g −31.1%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2025
Valensina Milde Orange
1000 → 700 ml −30.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2025
Wiltmann Rein Rind Salami
70 → 50 g −28.6%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2025
Jacobs Typ Cappuccino
400 → 290 g −27.5%Source: vzhh.de - 🇦🇺 Juice & Drinks · 2025
Aldi Dairy Fine Milk mini eggs
400 → 300 g −25.0%Source: choice.com.au - 🇦🇹 Breakfast Cereals · 2025
Dr. Oetker muesli (Austria)
600 → 450 g −25.0%Source: vorarlberg.orf.at - 🇩🇪 Personal Care · 2025
Maria Nila Extreme Spray
400 → 300 ml −25.0%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2025
Dr. Oetker Vitalis Knusper Müsli Schoko + Banane
600 → 450 g −25.0%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2025
Dr. Oetker Vitalis Schoko Müsli Klassisch Großpackung
1500 → 1125 g −25.0%Source: vzhh.de - 🇳🇱 Laundry · 2025
Dreft-wasmiddel
1200 → 945 ml −21.3%Source: consumentenbond.nl - 🇦🇹 Coffee & Tea · 2025
Twinings Earl Grey (Austria)
25 → 20 tea bags −20.0%Source: vorarlberg.orf.at - 🇦🇹 Baking & Spreads · 2025
Dr. Oetker Rote Grütze (Austria)
500 → 400 g −20.0%Source: vorarlberg.orf.at - 🇩🇪 Chocolate & Candy · 2025
Alnatura Schoko Dinkel Kugeln
125 → 100 g −20.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2025
Vivani Feine Bitter 85% Cacao
100 → 80 g −20.0%Source: vzhh.de - 🇩🇪 Meat & Fish · 2025
Nadler Hering in Gelee
200 → 160 g −20.0%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2025
Jacobs Typ Cappuccino Typ Choco
500 → 400 g −20.0%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2025
Dr. Oetker Vitalis weniger süß Müsli Knusper Schoko
500 → 400 g −20.0%Source: vzhh.de - 🇳🇱 Chips & Snacks · 2025
Eat Natural Fruit & Nut-repen
150 → 120 g −20.0%Source: consumentenbond.nl - 🇳🇱 Chips & Snacks · 2025
Johnny Cashew Honing Zeezout
125 → 100 g −20.0%Source: consumentenbond.nl - 🇩🇪 Cookies & Crackers · 2025
Dr. Oetker 4x Marmor kleine Kuchen
172 → 140 g −18.6%Source: vzhh.de - 🇬🇧 Juice & Drinks · 2025
Twix white chocolate Easter egg
316 → 258 g −18.4%Source: theguardian.com - 🇺🇸 Breakfast Cereals · 2025
Post Premier Protein cereal
11 → 9 oz −18.2%Source: mouseprint.org - 🇦🇺 Juice & Drinks · 2025
KitKat mini eggs
110 → 90 g −18.2%Source: choice.com.au - 🇳🇱 Pasta, Rice & Meals · 2025
AH Steenoven pizza piccante
447 → 372 g −16.8%Source: consumentenbond.nl - 🇩🇪 Chocolate & Candy · 2025
Lebkuchen Schmidt Festtags-Dose
300 → 250 g −16.7%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2025
Airwaves Cool Cassis
12 → 10 pieces −16.7%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2025
Gut & Günstig Big Choc Schoko
720 → 600 ml −16.7%Source: vzhh.de - 🇳🇱 Laundry · 2025
Ariel-wasmiddelcapsules
12 → 10 capsules −16.7%Source: consumentenbond.nl - 🇦🇺 Juice & Drinks · 2025
Cadbury large chocolate egg
400 → 340 g −15.0%Source: choice.com.au - 🇬🇧 Juice & Drinks · 2025
KitKat Chunky milk chocolate Easter egg
129 → 110 g −14.7%Source: theguardian.com - 🇳🇱 Coffee & Tea · 2025
Dolce Gusto Lungo-koffiecups
104 → 90 g −13.5%Source: consumentenbond.nl - 🇳🇱 Dairy · 2025
AH Franse gruyere geraspt
150 → 130 g −13.3%Source: consumentenbond.nl - 🇩🇪 Household · 2025
Lenor Weichspüler Aprilfrisch
68 → 59 loads −13.2%Source: vzhh.de - 🇳🇱 Baking & Spreads · 2025
Honig Mexicaanse Wraps
305 → 265 g −13.1%Source: consumentenbond.nl - 🇺🇸 Juice & Drinks · 2025
Hungry Jack syrup large bottle
27.6 → 24 fl oz −13.0%Source: mouseprint.org - 🇩🇪 Breakfast Cereals · 2025
mymuesli Low Sugar Choco Crunch
575 → 500 g −13.0%Source: vzhh.de - 🇬🇧 Juice & Drinks · 2025
Quality Street Purple One (per sweet)
9.59 → 8.46 g −11.8%Source: theguardian.com - 🇺🇸 Juice & Drinks · 2025
Simply Orange juice carafe
52 → 46 fl oz −11.5%Source: mouseprint.org - 🇩🇪 Coffee & Tea · 2025
Jacobs 2in1 Kaffeesticks
140 → 124 g −11.4%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2025
HEJ Organic Nut Bar Dark Chocolate
45 → 40 g −11.1%Source: vzhh.de - 🇩🇪 Dairy · 2025
Deli Reform Das Original
500 → 450 g −10.0%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2025
Teekanne Magenfein
40 → 36 g −10.0%Source: vzhh.de - 🇳🇱 Personal Care · 2025
Dove Deeply Nourishing Douchegel
250 → 225 ml −10.0%Source: consumentenbond.nl - 🇺🇸 Juice & Drinks · 2025
Hershey's snack size chocolate bag
19.8 → 18 oz −9.1%Source: mouseprint.org - 🇬🇧 Juice & Drinks · 2025
Celebrations tub (2025)
550 → 500 g −9.1%Source: theguardian.com - 🇳🇱 Chocolate & Candy · 2025
Mentos Pepermuntballen
242 → 220 g −9.1%Source: consumentenbond.nl - 🇺🇸 Paper Towels · 2025
Bounty Triple Roll paper towels
135 → 123 sheets/roll −8.9%Source: mouseprint.org - 🇺🇸 Paper Towels · 2025
Viva paper towels double roll
94 → 86 sheets/roll −8.5%Source: mouseprint.org - 🇦🇺 Juice & Drinks · 2025
Cadbury Dairy Milk hollow eggs
24 → 22 eggs −8.3%Source: choice.com.au - 🇳🇱 Juice & Drinks · 2025
Hertog IJssalon Drie Chocolades
900 → 825 ml −8.3%Source: consumentenbond.nl - 🇳🇱 Chips & Snacks · 2025
Lay's Max-chips
300 → 275 g −8.3%Source: consumentenbond.nl - 🇺🇸 Laundry · 2025
Tide
100 → 92 oz −8.0%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2025
Pure Leaf tea half-gallon
64 → 59 fl oz −7.8%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2025
Dole Juices
64 → 59 oz −7.8%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2025
Simply Orange Orange Juice
64 → 59 oz −7.8%Source: mouseprint.org - 🇬🇧 Juice & Drinks · 2025
Terry's Chocolate Orange (2025)
157 → 145 g −7.6%Source: theguardian.com - 🇺🇸 Toilet Paper · 2025
Charmin Ultra Soft Mega Roll (2025)
224 → 208 sheets/roll −7.1%Source: mouseprint.org - 🇩🇪 Dairy · 2025
Zott Sahne Joghurt mild Amarena-Kirsche
150 → 140 g −6.7%Source: vzhh.de - 🇳🇱 Dairy · 2025
Maaslander Belegen-kaasplakken
150 → 140 g −6.7%Source: consumentenbond.nl - 🇳🇱 Coffee & Tea · 2025
Lipton Russian Earl Grey
34 → 32 g −5.9%Source: consumentenbond.nl - 🇬🇧 Juice & Drinks · 2025
Toblerone 360g bar (UK)
360 → 340 g −5.6%Source: theguardian.com - 🇳🇱 Juice & Drinks · 2025
Danerolles Pains au Chocolat
290 → 275 g −5.2%Source: consumentenbond.nl - 🇺🇸 Ice Cream · 2025
Turkey Hill ice cream
48 → 46 oz −4.2%Source: mouseprint.org - 🇳🇱 Cookies & Crackers · 2025
AH Beschuit naturel
130 → 125 g −3.8%Source: consumentenbond.nl - 🇬🇧 Juice & Drinks · 2025
Quality Street Orange Crunch (per sweet)
9.06 → 8.72 g −3.8%Source: theguardian.com - 🇳🇱 Laundry · 2025
Lenor Wasverzachter Zeebries
41 → 40 loads −2.4%Source: consumentenbond.nl