Shrinkflation in 2022

101 documented cases, biggest cuts first.

🇩🇪 Baking & Spreads · 2022
Wonnemeyer Rote Grütze (Aldi)
1000 → 500 g −50.0%Source: vzhh.de
🇩🇪 Breakfast Cereals · 2022
Crownfield Cornflakes
850 → 500 g −41.2%Source: vzhh.de
🇩🇪 Coffee & Tea · 2022
Westminster Grüner Tee (Aldi)
250 → 150 g −40.0%Source: vzhh.de
🇩🇪 Juice & Drinks · 2022
Gut & Günstig feine Beerenmischung
750 → 500 g −33.3%Source: vzhh.de
🇩🇪 Juice & Drinks · 2022
Penny Bitter Lemon
1.5 → 1 l −33.3%Source: vzhh.de
🇩🇪 Tobacco & Alcohol · 2022
Merl Verpoortoccino Dessert
125 → 85 g −32.0%Source: vzhh.de
🇩🇪 Dairy · 2022
Sahnekefir mild auf Pfirsich-Maracuja
200 → 150 g −25.0%Source: vzhh.de
🇩🇪 Breakfast Cereals · 2022
Rewe Bio 5-Korn-Müsli
1000 → 750 g −25.0%Source: vzhh.de
🇩🇪 Meat & Fish · 2022
Jack‘s Farm Lammsteaks gesalzen (Aldi)
400 → 300 g −25.0%Source: vzhh.de
🇺🇸 Toilet Paper · 2022
Angel Soft Toilet Paper
425 → 320 sheets −24.7%Source: mouseprint.org
🇩🇪 Household · 2022
Record Normal-Binde
26 → 20 pieces −23.1%Source: vzhh.de
🇬🇧 Dairy · 2022
Lurpak block butter
250 → 200 g −20.0%Source: which.co.uk
🇩🇪 Personal Care · 2022
CD Seife
125 → 100 g −20.0%Source: vzhh.de
🇩🇪 Baking & Spreads · 2022
Zetti Cocos Flocken
250 → 200 g −20.0%Source: vzhh.de
🇩🇪 Dairy · 2022
Rama Der Klassiker
500 → 400 g −20.0%Source: vzhh.de
🇩🇪 Dairy · 2022
Sanella Margarine
500 → 400 g −20.0%Source: vzhh.de
🇩🇪 Personal Care · 2022
Balea Leichte Bodylotion
500 → 400 ml −20.0%Source: vzhh.de
🇩🇪 Frozen Foods · 2022
Escal Kaltwasser Wildkabeljau
250 → 200 g −20.0%Source: vzhh.de
🇩🇪 Pasta, Rice & Meals · 2022
Olivano‘s Linsen- Bulgursalat pikant
250 → 200 g −20.0%Source: vzhh.de
🇪🇸 Baking & Spreads · 2022
Campofrío jamón cocido €1 pack
110 → 90 g −18.2%Source: ocu.org
🇺🇸 Breakfast Cereals · 2022
Post Honey Bunches of Oats
14.5 → 12 oz −17.2%Source: mouseprint.org
🇺🇸 Cookies & Crackers · 2022
Breton Crackers
8.8 → 7.3 oz −17.0%Source: mouseprint.org
🇩🇪 Pet Food · 2022
Wolfsblut Trockenfutter Large Breed Wide Plain
15 → 12.5 kg −16.7%Source: vzhh.de
🇩🇪 Baking & Spreads · 2022
Funny Frisch Ofen Chips Paprika
150 → 125 g −16.7%Source: vzhh.de
🇩🇪 Personal Care · 2022
Ombia Med Duschöl (Aldi)
300 → 250 ml −16.7%Source: vzhh.de
🇩🇪 Chocolate & Candy · 2022
Böhme Fruchtkaramellen
300 → 250 g −16.7%Source: vzhh.de
🇺🇸 Dairy · 2022
Chobani Flips yogurt
5.3 → 4.5 oz −15.1%Source: npr.org
🇺🇸 Coffee & Tea · 2022
Folgers coffee canister
51 → 43.5 oz −14.7%Source: npr.org
🇩🇪 Breakfast Cereals · 2022
Lorenz Crunchips Cheese & Onion
175 → 150 g −14.3%Source: vzhh.de
🇩🇪 Baking & Spreads · 2022
Chio Chips Red Paprika
175 → 150 g −14.3%Source: vzhh.de
🇩🇪 Chips & Snacks · 2022
Funny Frisch Chipsfrisch ungarisch
175 → 150 g −14.3%Source: vzhh.de
🇩🇪 Chocolate & Candy · 2022
Haribo Roulette
175 → 150 g −14.3%Source: vzhh.de
🇩🇪 Juice & Drinks · 2022
Lay‘s Kartoffelchips Paprika
175 → 150 g −14.3%Source: vzhh.de
🇩🇪 Tissues · 2022
Kleenex Kosmetiktücher Ultra Soft Würfelbox
56 → 48 pieces −14.3%Source: vzhh.de
🇺🇸 Cookies & Crackers · 2022
Keebler Cookies
11.3 → 9.75 oz −13.7%Source: mouseprint.org
🇺🇸 Personal Care · 2022
Pantene Pro-V Curl Perfection conditioner
12 → 10.4 fl oz −13.3%Source: npr.org
🇩🇪 Baking & Spreads · 2022
Knorr Bouillon mit Rind
150 → 130 g −13.3%Source: vzhh.de
🇮🇳 Dish & Cleaning · 2022
Vim dish soap bar (India)
155 → 135 g −12.9%Source: npr.org
🇺🇸 Juice & Drinks · 2022
Gatorade Thirst Quencher bottle
32 → 28 fl oz −12.5%Source: inquirer.com
🇬🇧 Cookies & Crackers · 2022
Penguin and Club biscuit multipacks
8 → 7 bars −12.5%Source: which.co.uk
🇪🇸 Meat & Fish · 2022
Revilla chorizo €1 pack
80 → 70 g −12.5%Source: ocu.org
🇪🇸 Juice & Drinks · 2022
Pepsi-Cola large bottle (Spain)
2000 → 1750 ml −12.5%Source: ocu.org
🇺🇸 Coffee & Tea · 2022
Peet's Coffee
12 → 10.5 oz −12.5%Source: mouseprint.org
🇩🇪 Dairy · 2022
Leerdammer Original
160 → 140 g −12.5%Source: vzhh.de
🇩🇪 Chocolate & Candy · 2022
Haribo Tropifrutti
200 → 175 g −12.5%Source: vzhh.de
🇩🇪 Coffee & Tea · 2022
Jacobs Typ Cappuccino Typ Choco
144 → 126.4 g −12.2%Source: vzhh.de
🇩🇪 Baking & Spreads · 2022
Chio Tortillas Wild Paprika
125 → 110 g −12.0%Source: vzhh.de
🇩🇪 Chips & Snacks · 2022
Lorenz NicNacs
125 → 110 g −12.0%Source: vzhh.de
🇩🇪 Frozen Foods · 2022
Deutsche See Kabeljaufilet
250 → 220 g −12.0%Source: vzhh.de
🇩🇪 Juice & Drinks · 2022
Doritos Maischips
125 → 110 g −12.0%Source: vzhh.de
🇩🇪 Tissues · 2022
Kleenex Kosmetiktücher Ultra Soft Box
72 → 64 pieces −11.1%Source: vzhh.de
🇩🇪 Pasta, Rice & Meals · 2022
Steinofen-Pizza Mozzarella, Spinat & Feta
460 → 410 g −10.9%Source: vzhh.de
🇩🇪 Dairy · 2022
Leerdammer Caractère
140 → 125 g −10.7%Source: vzhh.de
🇺🇸 Breakfast Cereals · 2022
Quaker Life Cereal
24.8 → 22.3 oz −10.1%Source: mouseprint.org
🇬🇧 Personal Care · 2022
Dove Beauty Bar (UK)
100 → 90 g −10.0%Source: en.wikipedia.org
🇬🇧 Cookies & Crackers · 2022
McVitie's Digestives
400 → 360 g −10.0%Source: which.co.uk
🇪🇸 Dairy · 2022
Tulipán margarine
500 → 450 g −10.0%Source: ocu.org
🇮🇹 Laundry · 2022
Nelsen dish detergent
1000 → 900 ml −10.0%Source: finanza.lastampa.it
🇬🇧 Coffee & Tea · 2022
Nescafé Azera Americano tin (UK)
100 → 90 g −10.0%Source: npr.org
🇺🇸 Laundry · 2022
Seventh Generation Detergent
100 → 90 oz −10.0%Source: mouseprint.org
🇺🇸 Laundry · 2022
Arm & Hammer Detergent
75 → 67.5 oz −10.0%Source: mouseprint.org
🇩🇪 Chocolate & Candy · 2022
Peberbolcher Zuckerfreie Bonbons
200 → 180 g −10.0%Source: vzhh.de
🇩🇪 Dairy · 2022
Lätta Original
500 → 450 g −10.0%Source: vzhh.de
🇩🇪 Dairy · 2022
Becel Classic
250 → 225 g −10.0%Source: vzhh.de
🇩🇪 Chips & Snacks · 2022
Ültje Erdnüsse geröstet & gesalzen
200 → 180 g −10.0%Source: vzhh.de
🇩🇪 Chocolate & Candy · 2022
Piasten Schokolinsen
250 → 225 g −10.0%Source: vzhh.de
🇩🇪 Personal Care · 2022
Dove Beauty Cream Bar
100 → 90 g −10.0%Source: vzhh.de
🇩🇪 Tissues · 2022
Kleenex Original Box
80 → 72 pieces −10.0%Source: vzhh.de
🇬🇧 Meat & Fish · 2022
Richmond meat-free sausages
336 → 304 g −9.5%Source: which.co.uk
🇬🇧 Ice Cream · 2022
Magnum ice creams (4-pack, per stick)
110 → 100 ml −9.1%Source: which.co.uk
🇩🇪 Dairy · 2022
Leerdammer Feine Scheiben zart-würzig
110 → 100 g −9.1%Source: vzhh.de
🇩🇪 Chocolate & Candy · 2022
Hustenbonbons
132 → 120 g −9.1%Source: vzhh.de
🇩🇪 Dairy · 2022
Apostels Zaziki
220 → 200 g −9.1%Source: vzhh.de
🇺🇸 Breakfast Cereals · 2022
Cap'n Crunch
12.5 → 11.4 oz −8.8%Source: mouseprint.org
🇩🇪 Chocolate & Candy · 2022
Haribo Pico-Balla
175 → 160 g −8.6%Source: vzhh.de
🇺🇸 Toilet Paper · 2022
Charmin Ultra Strong Mega Rolls
264 → 242 sheets −8.3%Source: mouseprint.org
🇩🇪 Tobacco & Alcohol · 2022
Pall Mall
60 → 55 g −8.3%Source: vzhh.de
🇩🇪 Chocolate & Candy · 2022
Katjes Family Milchkater
300 → 275 g −8.3%Source: vzhh.de
🇺🇸 Toilet Paper · 2022
Cottonelle Mega Roll (1-ply)
340 → 312 sheets/roll −8.2%Source: inquirer.com
🇩🇪 Breakfast Cereals · 2022
Brandt Minis Vollkorn Zartbitter
125 → 115 g −8.0%Source: vzhh.de
🇬🇧 Juice & Drinks · 2022
Quality Street tub
650 → 600 g −7.7%Source: which.co.uk
🇺🇸 Pet Food · 2022
Natural Balance Adult Dog Food
26 → 24 lb −7.7%Source: mouseprint.org
🇺🇸 Toilet Paper · 2022
Charmin Ultra Soft Mega Roll
264 → 244 sheets/roll −7.6%Source: inquirer.com
🇺🇸 Toilet Paper · 2022
Charmin Ultra Soft Super Mega Roll
396 → 366 sheets/roll −7.6%Source: inquirer.com
🇬🇧 Chips & Snacks · 2022
Pringles tube (UK)
200 → 185 g −7.5%Source: which.co.uk
🇩🇪 Dairy · 2022
Brunch Natur
200 → 185 g −7.5%Source: vzhh.de
🇩🇪 Chips & Snacks · 2022
Pringles Original
200 → 185 g −7.5%Source: vzhh.de
🇺🇸 Dish & Cleaning · 2022
Dawn Ultra dish soap
7 → 6.5 fl oz −7.1%Source: usw.org
🇺🇸 Laundry · 2021–2022
Gain liquid laundry detergent
165 → 154 fl oz −6.7%Source: inquirer.com
🇺🇸 Toilet Paper · 2022
Cottonelle Mega Roll (2-ply)
284 → 268 sheets/roll −5.6%Source: inquirer.com
🇩🇪 Laundry · 2022
Vernel Weichspüler Hautsensitiv
900 → 850 ml −5.6%Source: vzhh.de
🇺🇸 Chips & Snacks · 2022
Doritos (regular bag)
9.75 → 9.25 oz −5.1%Source: usw.org
🇪🇸 Coffee & Tea · 2022
Cola-Cao cocoa powder
800 → 760 g −5.0%Source: ocu.org
🇮🇹 Dairy · 2022
Philadelphia Light (Italy)
200 → 190 g −5.0%Source: finanza.lastampa.it
🇩🇪 Cookies & Crackers · 2022
Griesson Unsere Kekszeit
415 → 397 g −4.3%Source: vzhh.de
🇩🇪 Dish & Cleaning · 2022
Love Nature Spülmittel Verbena
470 → 450 ml −4.3%Source: vzhh.de
🇫🇷 Dairy · 2022
St Hubert Omega 3 margarine
240 → 230 g −4.2%Source: foodwatch.org
🇩🇪 Pasta, Rice & Meals · 2022
Block House American Dressing
250 → 240 ml −4.0%Source: vzhh.de
🇮🇹 Chocolate & Candy · 2022
Kinder Brioss
280 → 270 g −3.6%Source: finanza.lastampa.it
🇮🇹 Cookies & Crackers · 2022
Krumiri Bistefani
300 → 290 g −3.3%Source: finanza.lastampa.it
🇬🇧 Laundry · 2022
Comfort Pure fabric conditioner
85 → 83 washes −2.4%Source: which.co.uk