Shrinkflation in 2023
134 documented cases, biggest cuts first.
- 🇬🇧 Breakfast Cereals · 2023
Sainsbury's Scottish Oats
1000 → 500 g −50.0%Source: which.co.uk - 🇩🇪 Household · 2023
Rexim Schulkreide
400 → 200 g −50.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2023
Bohlsener Mühle Keksfreunde Schoko
250 → 125 g −50.0%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2023
Gutbio Fenchel-Tee (Aldi)
75 → 40 g −46.7%Source: vzhh.de - 🇩🇪 Health & Supplements · 2023
Tetesept Johanniskraut Kapseln
100 → 60 pieces −40.0%Source: vzhh.de - 🇩🇪 Cookies & Crackers · 2023
Tuc Bake Rolls Meersalz (ehemals 7 days)
250 → 150 g −40.0%Source: vzhh.de - 🇧🇷 Cookies & Crackers · 2023
Piraquê wafer
160 → 100 g −37.5%Source: procon.niteroi.rj.gov.br - 🇩🇪 Baking & Spreads · 2023
BioWagner Bio Paprika edelsüß
80 → 50 g −37.5%Source: vzhh.de - 🇬🇧 Pasta, Rice & Meals · 2023
Bisto Best turkey gravy granules
230 → 150 g −34.8%Source: which.co.uk - 🇩🇪 Meat & Fish · 2023
Almare Sockeye Wildlachs (Aldi)
150 → 100 g −33.3%Source: vzhh.de - 🇩🇪 Health & Supplements · 2023
Taxofit Magnesium 400 + Kalium
45 → 30 pieces −33.3%Source: vzhh.de - 🇺🇸 Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - 🇩🇪 Meat & Fish · 2023
Protein Chunks Hack
175 → 125 g −28.6%Source: vzhh.de - 🇧🇷 Juice & Drinks · 2023
Tang powdered drink
25 → 18 g −28.0%Source: procon.niteroi.rj.gov.br - 🇩🇪 Breakfast Cereals · 2023
Mühlenhof Hauchzarter Genuss Nussschinken
125 → 90 g −28.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2023
Lebkuchen
200 → 145 g −27.5%Source: vzhh.de - 🇩🇪 Household · 2023
Always Dailies Cotton Protection Slipeinlagen normal
38 → 28 pieces −26.3%Source: vzhh.de - 🇬🇧 Oral Care · 2023
Colgate Triple Action Toothpaste
100 → 75 ml −25.0%Source: which.co.uk - 🇬🇧 Oral Care · 2023
Aquafresh Complete Care toothpaste
100 → 75 ml −25.0%Source: which.co.uk - 🇦🇹 Coffee & Tea · 2023
Ovomaltine cocoa (Austria)
1000 → 750 g −25.0%Source: ak-umwelt.at - 🇺🇸 Pasta, Rice & Meals · 2023
Farm Rich Mozzarella Bites
20 → 15 oz −25.0%Source: mouseprint.org - 🇩🇪 Dairy · 2023
Greco Original griechischer Joghurt aus pasteurisierter Schafmilch
200 → 150 g −25.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2023
Trolli Saure Glühwürmchen
200 → 150 g −25.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2023
Golßener Spreewälder Vegetarischer Feinkostsalat
200 → 150 g −25.0%Source: vzhh.de - 🇩🇪 Dairy · 2023
Zentis Belmandel
400 → 300 g −25.0%Source: vzhh.de - 🇩🇪 Tobacco & Alcohol · 2023
Captain Morgan Mojito
330 → 250 ml −24.2%Source: vzhh.de - 🇩🇪 Baking & Spreads · 2023
Zetti Knusperflocken Vollmilch
350 → 270 g −22.9%Source: vzhh.de - 🇬🇧 Coffee & Tea · 2023
PG Tips Tasty Decaf Pyramid tea bags
180 → 140 bags −22.2%Source: which.co.uk - 🇬🇧 Dairy · 2023
Lurpak Slightly Salted Butter
225 → 180 g −20.0%Source: which.co.uk - 🇬🇧 Dairy · 2023
Yeo Valley Organic Salted Spreadable
500 → 400 g −20.0%Source: which.co.uk - 🇬🇧 Juice & Drinks · 2023
Cadbury Dairy Milk Freddo multipack
5 → 4 bars −20.0%Source: which.co.uk - 🇩🇪 Ice Cream · 2023
Oryza Milchreis
1000 → 800 g −20.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2023
Rewe Beste Wahl Schnitzel vegan
500 → 400 g −20.0%Source: vzhh.de - 🇩🇪 Health & Supplements · 2023
Skin Stories Tattoo Repair Balm
50 → 40 ml −20.0%Source: vzhh.de - 🇩🇪 Chips & Snacks · 2023
Pommels Original Family Pack
200 → 160 g −20.0%Source: vzhh.de - 🇩🇪 Cookies & Crackers · 2023
Ökovital Bio-Helix Lakritzschnecken
100 → 80 g −20.0%Source: vzhh.de - 🇩🇪 Chips & Snacks · 2023
Lorenz Saltletts Cocktail Mix
750 → 600 g −20.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2023
Chef Select Salat Budapester Art
250 → 200 g −20.0%Source: vzhh.de - 🇩🇪 Meat & Fish · 2023
Costa Wildlachsfilets
250 → 200 g −20.0%Source: vzhh.de - 🇩🇪 Dairy · 2023
Alpro Natur
500 → 400 g −20.0%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2023
Kaba Kakao
500 → 400 g −20.0%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2023
Suchard Express Kakao
500 → 400 g −20.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2023
Moser Roth Chocolat Amandes Edel Marzipan Zartbitter (Aldi)
184 → 150 g −18.5%Source: vzhh.de - 🇩🇪 Meat & Fish · 2023
Vegetarische Mühlen Würstchen
200 → 165 g −17.5%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2023
Veganz Doppelkeks Kakao
400 → 330 g −17.5%Source: vzhh.de - 🇬🇧 Oral Care · 2023
Listerine Fresh Burst mouthwash
600 → 500 ml −16.7%Source: which.co.uk - 🇬🇧 Dairy · 2023
Cadbury Brunch Chocolate Chip Bars
6 → 5 bars −16.7%Source: which.co.uk - 🇬🇧 Health & Supplements · 2023
Gaviscon Liquid Aniseed
600 → 500 ml −16.7%Source: which.co.uk - 🇩🇪 Pasta, Rice & Meals · 2023
Biopolar Lagonda Mozzarella
180 → 150 g −16.7%Source: vzhh.de - 🇩🇪 Frozen Foods · 2023
Frosta Schnittlauch
90 → 75 g −16.7%Source: vzhh.de - 🇩🇪 Oral Care · 2023
Listerine Mundspülung Total Care Zahnfleisch-Schutz
600 → 500 ml −16.7%Source: vzhh.de - 🇩🇪 Meat & Fish · 2023
Mehlig & Heller Mutters Leberwurst
300 → 250 g −16.7%Source: vzhh.de - 🇩🇪 Dairy · 2023
Gazi Ziegenkäse
180 → 150 g −16.7%Source: vzhh.de - 🇩🇪 Frozen Foods · 2023
Costa Frutti di Mare Premium
300 → 250 g −16.7%Source: vzhh.de - 🇩🇪 Baking & Spreads · 2023
myChoco Mandel-Honig-Meersalz
180 → 150 g −16.7%Source: vzhh.de - 🇺🇸 Baking & Spreads · 2023
Betty Crocker Cake Mixes
18.25 → 15.25 oz −16.4%Source: mouseprint.org - 🇩🇪 Pasta, Rice & Meals · 2023
Naturata Sweet-Chili Sauce
250 → 210 ml −16.0%Source: vzhh.de - 🇩🇪 Laundry · 2023
Persil Color Megaperls
1.332 → 1.12 kg −15.9%Source: vzhh.de - 🇺🇸 Pasta, Rice & Meals · 2023
Ortega Taco Shells
5.8 → 4.9 oz −15.5%Source: mouseprint.org - 🇬🇧 Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - 🇩🇪 Chips & Snacks · 2023
Nestlé Schokolade Die Weisse Crisp
100 → 85 g −15.0%Source: vzhh.de - 🇬🇧 Juice & Drinks · 2023
KitKat two-finger multipack
21 → 18 bars −14.3%Source: which.co.uk - 🇺🇸 Ice Cream · 2023
Umpqua Frozen Yogurt
56 → 48 oz −14.3%Source: mouseprint.org - 🇩🇪 Tobacco & Alcohol · 2023
Glo Neo Green Click
140 → 120 g −14.3%Source: vzhh.de - 🇩🇪 Frozen Foods · 2023
Costa Pacific Prawns
250 → 215 g −14.0%Source: vzhh.de - 🇺🇸 Cookies & Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org - 🇬🇧 Chips & Snacks · 2023
Kettle Chips Sea Salt & Black Peppercorn
150 → 130 g −13.3%Source: which.co.uk - 🇺🇸 Pet Food · 2023
Nutri Source Dog Food
30 → 26 lb −13.3%Source: mouseprint.org - 🇩🇪 Chips & Snacks · 2023
Kettle Chips Sea Salt
150 → 130 g −13.3%Source: vzhh.de - 🇨🇦 Baking & Spreads · 2023
Betty Crocker SuperMoist cake mix
432 → 375 g −13.2%Source: cbc.ca - 🇺🇸 Cookies & Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org - 🇧🇷 Cookies & Crackers · 2023
Piraquê Maizena biscuits
200 → 175 g −12.5%Source: procon.niteroi.rj.gov.br - 🇩🇪 Chocolate & Candy · 2023
Katjes Yoghurt-Gums
200 → 175 g −12.5%Source: vzhh.de - 🇩🇪 Personal Care · 2023
Garnier Ambre Solaire Sensitive expert+ Milch LSF 50+
200 → 175 ml −12.5%Source: vzhh.de - 🇩🇪 Frozen Foods · 2023
Iglo Wok-Gemüse
800 → 700 g −12.5%Source: vzhh.de - 🇩🇪 Dairy · 2023
Andros Natur
400 → 350 g −12.5%Source: vzhh.de - 🇦🇹 Frozen Foods · 2023
Iglo Atlantik Lachs (Austria)
250 → 220 g −12.0%Source: vbg.arbeiterkammer.at - 🇩🇪 Pasta, Rice & Meals · 2023
Sodastream Orangen-Geschmack
500 → 440 ml −12.0%Source: vzhh.de - 🇩🇪 Meat & Fish · 2023
Costa Lachsfilets
250 → 220 g −12.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2023
Bens Original Basmati-Reis
250 → 220 g −12.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2023
Butchers Pepper Burger Patties
250 → 220 g −12.0%Source: vzhh.de - 🇧🇷 Pasta, Rice & Meals · 2023
Quero / Tarantella tomato sauce
340 → 300 g −11.8%Source: procon.niteroi.rj.gov.br - 🇺🇸 Chips & Snacks · 2023
Kettle Potato Chips
8.5 → 7.5 oz −11.8%Source: mouseprint.org - 🇺🇸 Chocolate & Candy · 2023
Werther's Original Hard Caramels
34 → 30 oz −11.8%Source: mouseprint.org - 🇩🇪 Tobacco & Alcohol · 2023
West Red Tabak
85 → 75 g −11.8%Source: vzhh.de - 🇬🇧 Chocolate & Candy · 2023
Rowntree's Jelly Tots giant tube
130 → 115 g −11.5%Source: which.co.uk - 🇬🇧 Juice & Drinks · 2023
Milkybar buttons giant tube
90 → 80 g −11.1%Source: which.co.uk - 🇨🇦 Pasta, Rice & Meals · 2023
Kraft Dinner Original
225 → 200 g −11.1%Source: cbc.ca - 🇫🇷 Meat & Fish · 2023
Auchan jambon supérieur slices
45 → 40 g −11.1%Source: foodwatch.org - 🇩🇪 Frozen Foods · 2023
Iglo Green Cuisine vegetarische Lasagne
450 → 400 g −11.1%Source: vzhh.de - 🇺🇸 Coffee & Tea · 2023
Folgers Breakfast Blend
25.4 → 22.6 oz −11.0%Source: mouseprint.org - 🇺🇸 Personal Care · 2023
Equate Liquid Hand Soap
56 → 50 oz −10.7%Source: mouseprint.org - 🇩🇪 Juice & Drinks · 2023
Moser Roth Chocolat Amandes Mozart (Aldi)
168 → 150 g −10.7%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2023
Alnatura Pizza Margherita
335 → 300 g −10.4%Source: vzhh.de - 🇺🇸 Toilet Paper · 2023
Quilted Northern Toilet Tissue
328 → 295 sheets −10.1%Source: mouseprint.org - 🇬🇧 Toilet Paper · 2023
Andrex Classic Clean Washlets wipes
40 → 36 wipes −10.0%Source: which.co.uk - 🇬🇧 Coffee & Tea · 2023
Coffee Mate Original Whitener
500 → 450 g −10.0%Source: which.co.uk - 🇨🇦 Cookies & Crackers · 2023
Wheat Thins (Canada)
200 → 180 g −10.0%Source: cbc.ca - 🇨🇦 Ice Cream · 2023
Häagen-Dazs tub (Canada)
500 → 450 ml −10.0%Source: cbc.ca - 🇧🇷 Pet Food · 2023
Pedigree adult dog food (Brazil)
1000 → 900 g −10.0%Source: procon.niteroi.rj.gov.br - 🇩🇪 Pasta, Rice & Meals · 2023
Werder Bio Tomaten Ketchup
500 → 450 ml −10.0%Source: vzhh.de - 🇩🇪 Dairy · 2023
Lyttos Halloumi
250 → 225 g −10.0%Source: vzhh.de - 🇩🇪 Dairy · 2023
Salakis Natur
200 → 180 g −10.0%Source: vzhh.de - 🇺🇸 Oral Care · 2023
Crest Gum Detoxify
4.1 → 3.7 oz −9.8%Source: mouseprint.org - 🇩🇪 Chocolate & Candy · 2023
Katjes Family Winegums
275 → 250 g −9.1%Source: vzhh.de - 🇩🇪 Tobacco & Alcohol · 2023
Lancia Tabak
165 → 150 g −9.1%Source: vzhh.de - 🇩🇪 Tobacco & Alcohol · 2023
Giants Red Tabak
165 → 150 g −9.1%Source: vzhh.de - 🇺🇸 Chips & Snacks · 2023
Pepperidge Farm Gold Fish
30 → 27.3 oz −9.0%Source: mouseprint.org - 🇩🇪 Chocolate & Candy · 2023
Katjes Vitaminis
175 → 160 g −8.6%Source: vzhh.de - 🇺🇸 Breakfast Cereals · 2023
Kellogg's Corn Pops
14.3 → 13.1 oz −8.4%Source: mouseprint.org - 🇬🇧 Juice & Drinks · 2023
Quality Street tub (2023)
600 → 550 g −8.3%Source: which.co.uk - 🇺🇸 Personal Care · 2023
Dove Body Wash
24 → 22 oz −8.3%Source: mouseprint.org - 🇩🇪 Pasta, Rice & Meals · 2023
Vegetarische Mühlen Salami Minis
180 → 165 g −8.3%Source: vzhh.de - 🇬🇧 Meat & Fish · 2023
Bisto Best Chicken Gravy Granules
250 → 230 g −8.0%Source: which.co.uk - 🇺🇸 Coffee & Tea · 2023
Gold Peak Tea half-gallon
64 → 59 fl oz −7.8%Source: usw.org - 🇺🇸 Tissues · 2023
Kleenex Ultra Soft small box
65 → 60 tissues −7.7%Source: usw.org - 🇬🇧 Juice & Drinks · 2023
McVitie's Digestives Dark Chocolate
433 → 400 g −7.6%Source: which.co.uk - 🇩🇪 Chocolate & Candy · 2023
Nocciolata
270 → 250 g −7.4%Source: vzhh.de - 🇺🇸 Dish & Cleaning · 2023
Dawn Dishwashing Liquid
19.4 → 18 oz −7.2%Source: mouseprint.org - 🇩🇪 Meat & Fish · 2023
Costa GGN Lachsfilets
450 → 420 g −6.7%Source: vzhh.de - 🇩🇪 Bread & Bakery · 2023
Rewe Bio Mehrkorn Landbrötchen
300 → 280 g −6.7%Source: vzhh.de - 🇺🇸 Cookies & Crackers · 2023
Double Stuf Oreo Family Size
20 → 18.71 oz −6.5%Source: usw.org - 🇩🇪 Dairy · 2023
Salakis Tradition
160 → 150 g −6.2%Source: vzhh.de - 🇺🇸 Breakfast Cereals · 2021–2023
Cocoa Puffs Family Size
19.3 → 18.1 oz −6.2%Source: usw.org - 🇺🇸 Chocolate & Candy · 2023
Peanut M&Ms
10.7 → 10.05 oz −6.1%Source: mouseprint.org - 🇺🇸 Oral Care · 2023
Colgate Total
5.1 → 4.8 oz −5.9%Source: mouseprint.org - 🇩🇪 Chips & Snacks · 2023
Lorenz Nic Nac´s Original XL Fun Pack
180 → 170 g −5.6%Source: vzhh.de - 🇨🇦 Ice Cream · 2023
Ben & Jerry's tub (Canada)
500 → 473 ml −5.4%Source: cbc.ca - 🇺🇸 Laundry · 2023
Tide Oxi
154 → 146 oz −5.2%Source: mouseprint.org - 🇬🇧 Coffee & Tea · 2023
Nescafé Original instant coffee
200 → 190 g −5.0%Source: which.co.uk - 🇩🇪 Chocolate & Candy · 2023
Milkana Runddose Käse Vielfalt
200 → 190 g −5.0%Source: vzhh.de - 🇬🇧 Juice & Drinks · 2023
Terry's Chocolate Orange Ball Toffee Crunch
152 → 145 g −4.6%Source: which.co.uk - 🇺🇸 Laundry · 2023
Gain Detergent
92 → 88 oz −4.3%Source: mouseprint.org - 🇫🇷 Baking & Spreads · 2023
Carrefour Reflets de France Corsican orange marmalade
325 → 315 g −3.1%Source: foodwatch.org