Shrinkflation in 2024
146 documented cases, biggest cuts first.
- 🇩🇪 Pasta, Rice & Meals · 2024
Schwyzer Kräuterli Sanddorn-Orange
200 → 75 g −62.5%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2024
Biscotto Waffelblättchen mit Zartbitterschokolade
200 → 100 g −50.0%Source: vzhh.de - 🇩🇪 Personal Care · 2024
Numis Med pH 5.5 Waschlotion
1000 → 500 ml −50.0%Source: vzhh.de - 🇩🇪 Personal Care · 2024
Alverde Naturkosmetik Mineral Puder
10 → 5 g −50.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Lebensbaum Tomaten-Gewürzsalz
150 → 80 g −46.7%Source: vzhh.de - 🇩🇪 Dairy · 2024
Bergader Bergbauern Käse mild-cremig
300 → 165 g −45.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Knoblauch
70 → 40 g −42.9%Source: vzhh.de - 🇩🇪 Health & Supplements · 2024
Curafit Kieselerde + Zink + Biotin
120 → 70 pieces −41.7%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Wiltmann Westfälische Salami
400 → 250 g −37.5%Source: vzhh.de - 🇩🇪 Personal Care · 2024
Neutrogena Body Lotion Gel Hydro Boost
400 → 250 ml −37.5%Source: vzhh.de - 🇳🇱 Frozen Foods · 2024
Jumbo diepvriescroissants
370 → 240 g −35.1%Source: consumentenbond.nl - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Italienische Kräuter
23 → 15 g −34.8%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Salatkräuter
24 → 16 g −33.3%Source: vzhh.de - 🇩🇪 Baking & Spreads · 2024
Primadonna natives Olivenöl extra aus Griechenland
750 → 500 ml −33.3%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Zwiebel
25 → 17 g −32.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Kräuter der Provence
19 → 13 g −31.6%Source: vzhh.de - 🇩🇪 Ice Cream · 2024
Cremissimo Bourbon Vanille
1300 → 900 ml −30.8%Source: vzhh.de - 🇩🇪 Baking & Spreads · 2024
Manhattan Lasting Perfection Compact Make-up 009 Honey
10 → 7 g −30.0%Source: vzhh.de - 🇳🇱 Cookies & Crackers · 2024
Peijnenburg ontbijtkoek volkoren gesneden
485 → 345 g −28.9%Source: consumentenbond.nl - 🇦🇺 Dish & Cleaning · 2024
Jif cream cleanser
700 → 500 ml −28.6%Source: choice.com.au - 🇩🇪 Tobacco & Alcohol · 2024
Baileys Strawberries & Cream
700 → 500 ml −28.6%Source: vzhh.de - 🇳🇱 Tobacco & Alcohol · 2024
La Trappe tripel
1800 → 1320 ml −26.7%Source: consumentenbond.nl - 🇺🇸 Dairy · 2024
Jif Peanut Butter To Go Cups
1.5 → 1.1 oz −26.7%Source: mouseprint.org - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Bärlauch
9.5 → 7 g −26.3%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Popp Delikatess Mayonnaise
875 → 650 ml −25.7%Source: vzhh.de - 🇺🇸 Toilet Paper · 2024
Angel Soft toilet paper, 12 mega rolls
429 → 320 sheets/roll −25.4%Source: lendingtree.com - 🇺🇸 Breakfast Cereals · 2024
Kashi Go Cereal
13 → 9.7 oz −25.4%Source: mouseprint.org - 🇦🇺 Baking & Spreads · 2024
Woolworths Rocky Road tarts
240 → 180 g −25.0%Source: choice.com.au - 🇨🇦 Baking & Spreads · 2024
Redpath sugar (Walmart test)
2000 → 1500 g −25.0%Source: cbc.ca - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Gartenkräuter
20 → 15 g −25.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Schnittlauch
12 → 9 g −25.0%Source: vzhh.de - 🇩🇪 Personal Care · 2024
Garnier Hand Repair
100 → 75 ml −25.0%Source: vzhh.de - 🇩🇪 Dairy · 2024
Fusswohl Fussbutter Sheabutter & Avocadoöl
200 → 150 ml −25.0%Source: vzhh.de - 🇩🇪 Cookies & Crackers · 2024
Manner Eiswaffeln
100 → 75 g −25.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2024
Haribo Color-Rado Partybox
1000 → 750 g −25.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2024
Lay‘s Bugles Paprika-Style
95 → 75 g −21.1%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2024
Kägi fret Classic
128 → 102 g −20.3%Source: vzhh.de - 🇦🇺 Cookies & Crackers · 2024
McVitie's Go Ahead forest fruit biscuits
218 → 174 g −20.2%Source: choice.com.au - 🇺🇸 Frozen Foods · 2024
FunPops freeze pops, 36 count
90 → 72 oz −20.0%Source: lendingtree.com - 🇩🇪 Baking & Spreads · 2024
Alnatura Sesam ungeschält
500 → 400 g −20.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Fuchs Italienische Kräuter
25 → 20 g −20.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Simply V gerieben Pasta
100 → 80 g −20.0%Source: vzhh.de - 🇳🇱 Cookies & Crackers · 2024
Aldi Thee biscuits
370 → 300 g −18.9%Source: consumentenbond.nl - 🇺🇸 Paper Towels · 2024
Bounty Select-A-Size paper towels, 8 triple rolls
165 → 135 sheets/roll −18.2%Source: lendingtree.com - 🇩🇪 Personal Care · 2024
Vivil CremeLife Caramel
110 → 90 g −18.2%Source: vzhh.de - 🇳🇱 Chocolate & Candy · 2024
Van Melle toffees
275 → 225 g −18.2%Source: consumentenbond.nl - 🇺🇸 Toilet Paper · 2024
Quilted Northern Ultra Plush toilet paper, 18 mega rolls
308 → 255 sheets/roll −17.2%Source: lendingtree.com - 🇺🇸 Coffee & Tea · 2024
Green Mount K-Cups
12 → 10 cup −16.7%Source: mouseprint.org - 🇩🇪 Chips & Snacks · 2024
Treets Peanuts
300 → 250 g −16.7%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2024
Kölln Das Original Schoko Hafer-Müsli
600 → 500 g −16.7%Source: vzhh.de - 🇩🇪 Meat & Fish · 2024
Beyond Meat Hack
300 → 250 g −16.7%Source: vzhh.de - 🇩🇪 Health & Supplements · 2024
Billy Boy Länger Lieben
12 → 10 pieces −16.7%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2024
Pepsi
1.5 → 1.25 l −16.7%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2024
Schwip Schwap Zero Cola & Orange
1.5 → 1.25 l −16.7%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2024
Lipton Zero Zucker Zitrone
1.5 → 1.25 l −16.7%Source: vzhh.de - 🇺🇸 Coffee & Tea · 2024
Folgers classic roast ground coffee
48 → 40.3 oz −16.0%Source: lendingtree.com - 🇩🇪 Breakfast Cereals · 2024
Treets Cornflakes & Peanuts
250 → 210 g −16.0%Source: vzhh.de - 🇳🇱 Dish & Cleaning · 2024
Sun All-in-one vaatwastabletten
25 → 21 pieces −16.0%Source: consumentenbond.nl - 🇩🇪 Chips & Snacks · 2024
Treets Crispy
255 → 215 g −15.7%Source: vzhh.de - 🇺🇸 Toilet Paper · 2024
Charmin Ultra Strong toilet paper, 24 mega rolls
286 → 242 sheets/roll −15.4%Source: lendingtree.com - 🇺🇸 Toilet Paper · 2024
Great Value Ultra Strong toilet paper, 12 mega rolls
286 → 242 sheets/roll −15.4%Source: lendingtree.com - 🇺🇸 Chips & Snacks · 2024
Party-size sour cream and onion Lay's
14.75 → 12.5 oz −15.3%Source: lendingtree.com - 🇦🇺 Baking & Spreads · 2024
Woolworths Salted Caramel tarts
210 → 180 g −14.3%Source: choice.com.au - 🇺🇸 Chips & Snacks · 2024
Party-size Cheetos
17.5 → 15 oz −14.3%Source: lendingtree.com - 🇩🇪 Meat & Fish · 2024
Jack Links Beef Jerky Sweet & Hot
70 → 60 g −14.3%Source: vzhh.de - 🇺🇸 Toilet Paper · 2024
Charmin Ultra Soft toilet paper, 12 mega rolls
284 → 244 sheets/roll −14.1%Source: lendingtree.com - 🇺🇸 Toilet Paper · 2024
Cottonelle Ultra Comfort toilet paper, 12 mega rolls
284 → 244 sheets/roll −14.1%Source: lendingtree.com - 🇩🇪 Dairy · 2024
Original Sahne Muh-Muhs
250 → 215 g −14.0%Source: vzhh.de - 🇬🇧 Juice & Drinks · 2024
Cadbury medium Santa selection box
145 → 125 g −13.8%Source: which.co.uk - 🇮🇹 Personal Care · 2024
Vidal muschio bianco body wash (large)
750 → 650 ml −13.3%Source: altroconsumo.it - 🇺🇸 Paper Towels · 2024
Sparkle Pick-A-Size paper towels, 8 double rolls
126 → 110 sheets/roll −12.7%Source: lendingtree.com - 🇦🇺 Chips & Snacks · 2024
Woolworths original salted corn chips
200 → 175 g −12.5%Source: choice.com.au - 🇩🇪 Cookies & Crackers · 2024
Pfiff Salzbrezeln
200 → 175 g −12.5%Source: vzhh.de - 🇩🇪 Chips & Snacks · 2024
Lorenz Snack-Hits
320 → 280 g −12.5%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2024
Nestlé Nesquik Original
400 → 350 g −12.5%Source: vzhh.de - 🇳🇱 Pasta, Rice & Meals · 2024
Jumbo Ananas stukjes
200 → 175 g −12.5%Source: consumentenbond.nl - 🇮🇹 Tobacco & Alcohol · 2024
Beck's can (Italy)
50 → 44 cl −12.0%Source: altroconsumo.it - 🇩🇪 Coffee & Tea · 2024
Nescafé Typ Cappuccino weniger süß
250 → 220 g −12.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2024
Marabou Mjölkchoklad
250 → 220 g −12.0%Source: vzhh.de - 🇺🇸 Breakfast Cereals · 2024
Kellogg's Froot Loops
10.1 → 8.9 oz −11.9%Source: mouseprint.org - 🇳🇱 Breakfast Cereals · 2024
Nestlé L'Atelier hazelnoot & rozijn
170 → 150 g −11.8%Source: consumentenbond.nl - 🇦🇺 Breakfast Cereals · 2024
Coles Mighty Grain cereal
560 → 495 g −11.6%Source: choice.com.au - 🇦🇺 Breakfast Cereals · 2024
Woolworths Max Charge cereal
560 → 495 g −11.6%Source: choice.com.au - 🇩🇪 Baking & Spreads · 2024
Knorr Pasta Pot Käse & Sahne
71 → 63 g −11.3%Source: vzhh.de - 🇦🇺 Cookies & Crackers · 2024
McVitie's Digestives (Australia)
400 → 355 g −11.3%Source: choice.com.au - 🇩🇪 Personal Care · 2024
Head & Shoulders XXL Classic Clean
900 → 800 ml −11.1%Source: vzhh.de - 🇺🇸 Chocolate & Candy · 2024
Party-size Reese's miniatures
40 → 35.6 oz −11.0%Source: lendingtree.com - 🇺🇸 Chocolate & Candy · 2024
Party-pack Rolo chewy caramels
40 → 35.6 oz −11.0%Source: lendingtree.com - 🇩🇪 Chips & Snacks · 2024
Pringles Original
185 → 165 g −10.8%Source: vzhh.de - 🇩🇪 Tobacco & Alcohol · 2024
Winston Volume Tabak Red
140 → 125 g −10.7%Source: vzhh.de - 🇳🇱 Chocolate & Candy · 2024
Sportlife kauwgum
114 → 102 g −10.5%Source: consumentenbond.nl - 🇳🇱 Laundry · 2024
Robijn wascapsules color
29 → 26 capsules −10.3%Source: consumentenbond.nl - 🇺🇸 Chocolate & Candy · 2024
Party-pack Hershey's miniatures assortment
40 → 35.9 oz −10.3%Source: lendingtree.com - 🇺🇸 Cookies & Crackers · 2024
Oreo
13.1 → 11.78 oz −10.1%Source: mouseprint.org - 🇦🇺 Pasta, Rice & Meals · 2024
Red Rock Deli dips
150 → 135 g −10.0%Source: choice.com.au - 🇦🇺 Baking & Spreads · 2024
Aldi Kringle & Co iced Christmas cake
100 → 90 g −10.0%Source: choice.com.au - 🇨🇦 Chips & Snacks · 2024
Doritos Nacho snack size (Canada)
80 → 72 g −10.0%Source: cbc.ca - 🇮🇹 Personal Care · 2024
Nidra soap bar
100 → 90 g −10.0%Source: altroconsumo.it - 🇺🇸 Breakfast Cereals · 2024
Chex Mix
15 → 13.5 oz −10.0%Source: mouseprint.org - 🇩🇪 Chocolate & Candy · 2024
Bens Original Saucen XXL süss-sauer extra Ananas
750 → 675 g −10.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Ostmann Suppengewürz
20 → 18 g −10.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2024
Mirácoli Pasta Sauce XXL Basilikum
750 → 675 g −10.0%Source: vzhh.de - 🇩🇪 Personal Care · 2024
Dove Advanced Care Duschcreme Reichhaltige Pflege
250 → 225 ml −10.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Combino Pasta Sauce Bolognese
400 → 360 ml −10.0%Source: vzhh.de - 🇩🇪 Dairy · 2024
Gut & Günstig Sahne-Geschnetzeltes nach Schweizer Art
500 → 450 g −10.0%Source: vzhh.de - 🇩🇪 Pasta, Rice & Meals · 2024
Simply V gerieben Pizza
200 → 180 g −10.0%Source: vzhh.de - 🇳🇱 Breakfast Cereals · 2024
Vision zonnebrandmiddel
200 → 180 g −10.0%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2024
Klene Puur drop
200 → 180 g −10.0%Source: consumentenbond.nl - 🇺🇸 Breakfast Cereals · 2024
Family-size Frosted Flakes
24 → 21.7 oz −9.6%Source: lendingtree.com - 🇺🇸 Juice & Drinks · 2024
Party-size milk chocolate M&M's
42 → 38 oz −9.5%Source: lendingtree.com - 🇬🇧 Juice & Drinks · 2024
Cadbury Buttons selection box
375 → 340 g −9.3%Source: which.co.uk - 🇺🇸 Paper Towels · 2024
Scott Choose-A-Sheet paper towels, 6 double rolls
110 → 100 sheets/roll −9.1%Source: lendingtree.com - 🇩🇪 Ice Cream · 2024
Magnum Classic 6x
660 → 600 ml −9.1%Source: vzhh.de - 🇺🇸 Personal Care · 2024
Secret Deodorant
2.6 → 2.37 oz −8.8%Source: mouseprint.org - 🇺🇸 Laundry · 2024
Tide
92 → 84 oz −8.7%Source: mouseprint.org - 🇳🇱 Baby · 2024
Pampers Baby-Dry maat 5
23 → 21 diapers −8.7%Source: consumentenbond.nl - 🇦🇺 Juice & Drinks · 2024
Lindt Champagne Gala Box
433 → 396 g −8.5%Source: choice.com.au - 🇬🇧 Juice & Drinks · 2024
Celebrations tub
600 → 550 g −8.3%Source: which.co.uk - 🇺🇸 Paper Towels · 2024
Great Value Ultra Strong paper towels, 6 double rolls
120 → 110 sheets/roll −8.3%Source: lendingtree.com - 🇺🇸 Paper Towels · 2024
Sparkle Pick-A-Size paper towels, 6 double rolls
120 → 110 sheets/roll −8.3%Source: lendingtree.com - 🇩🇪 Breakfast Cereals · 2024
Bauck Mühle Choco Balls
300 → 275 g −8.3%Source: vzhh.de - 🇩🇪 Ice Cream · 2024
Cremissimo Nogger Choc
900 → 825 ml −8.3%Source: vzhh.de - 🇺🇸 Breakfast Cereals · 2024
Family-size Raisin Bran
24 → 22.1 oz −7.9%Source: lendingtree.com - 🇮🇹 Chips & Snacks · 2024
Pringles Originals (Italy)
190 → 175 g −7.9%Source: altroconsumo.it - 🇺🇸 Breakfast Cereals · 2024
Family-size cinnamon oat crunch Cheerios
26 → 24 oz −7.7%Source: lendingtree.com - 🇺🇸 Breakfast Cereals · 2024
Kellogg's Special K Red Berries Cereal
16.9 → 15.6 oz −7.7%Source: mouseprint.org - 🇮🇹 Chocolate & Candy · 2024
Nocciolata Rigoni di Asiago 270g jar
270 → 250 g −7.4%Source: altroconsumo.it - 🇦🇺 Breakfast Cereals · 2024
Coles corn flakes
475 → 440 g −7.4%Source: choice.com.au - 🇮🇹 Chocolate & Candy · 2024
Nocciolata Rigoni di Asiago 350g jar
350 → 325 g −7.1%Source: altroconsumo.it - 🇮🇹 Chocolate & Candy · 2024
Nocciolata Rigoni di Asiago 700g jar
700 → 650 g −7.1%Source: altroconsumo.it - 🇳🇱 Chips & Snacks · 2024
AH Multimix nootjes
150 → 140 g −6.7%Source: consumentenbond.nl - 🇦🇺 Breakfast Cereals · 2024
Community Co cereal
480 → 450 g −6.2%Source: choice.com.au - 🇺🇸 Juice & Drinks · 2024
Party-size dark chocolate M&M's
19.2 → 18 oz −6.2%Source: lendingtree.com - 🇳🇱 Dairy · 2024
La Vache Qui Rit smeerkaas
128 → 120 g −6.2%Source: consumentenbond.nl - 🇮🇹 Tobacco & Alcohol · 2024
Peroni Nastro Azzurro bottle
66 → 62 cl −6.1%Source: altroconsumo.it - 🇦🇺 Juice & Drinks · 2024
Lindt Christmas Medley Bag
414 → 390 g −5.8%Source: choice.com.au - 🇳🇱 Dish & Cleaning · 2024
Finish Quantum All-in-one vaatwastabletten
35 → 33 tablets −5.7%Source: consumentenbond.nl - 🇺🇸 Chips & Snacks · 2024
Party-size original Tostitos
18 → 17 oz −5.6%Source: lendingtree.com - 🇳🇱 Laundry · 2024
Ariel waspoeder
18 → 17 loads −5.6%Source: consumentenbond.nl - 🇺🇸 Breakfast Cereals · 2024
Family-size apple cinnamon Cheerios
20.1 → 19 oz −5.5%Source: lendingtree.com - 🇮🇹 Chips & Snacks · 2024
Amica Chips classic
200 → 190 g −5.0%Source: altroconsumo.it - 🇺🇸 Breakfast Cereals · 2024
Family-size Reese's Puffs
20.7 → 19.7 oz −4.8%Source: lendingtree.com - 🇳🇱 Laundry · 2024
Vanish Oxi action
550 → 530 g −3.6%Source: consumentenbond.nl - 🇺🇸 Breakfast Cereals · 2024
Honey Nut Chex
20.3 → 19.6 oz −3.4%Source: lendingtree.com - 🇺🇸 Chips & Snacks · 2024
Party-size nacho cheese Doritos
15 → 14.5 oz −3.3%Source: lendingtree.com - 🇩🇪 Tobacco & Alcohol · 2024
West Red Tabak
140 → 137 g −2.1%Source: vzhh.de