Did Colgate Total toothpaste 70 ml shrink?

Track this

Get an email when it changes: size cuts and per-unit price rises. Plus, $5/month or $48/year.

Barcode (EAN/UPC): 8718951684843 · Look up another barcode · Brand: Colgate

Size Facts
Did it shrink?No
Net wt. (latest)
70ml
Metric: 70 ml
Priceno data
Unit price—
Checks2

Size has stayed 70 ml across 2 checks since 2026-11-03.

A “No” here is not proof it never shrank. Our daily checks began on 2026-11-03; a cut before that shows up on ShrinkRadar only once a source documents both the old and the new size. Documented Colgate cases are listed below. Have an older pack? Submit a sighting →

Size history

CheckedNet wt.PriceUnit price
2026-11-0570ml——
2026-11-0370ml——

size source

Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.

Documented Colgate shrinks

More Toothpaste

All 31 tracked →