Did Colgate Total toothpaste 70 ml shrink?
Get an email when it changes: size cuts and per-unit price rises. Plus, $5/month or $48/year.
Barcode (EAN/UPC): 8718951684843 · Look up another barcode · Brand: Colgate
Size has stayed 70 ml across 2 checks since 2026-11-03.
A “No” here is not proof it never shrank. Our daily checks began on 2026-11-03; a cut before that shows up on ShrinkRadar only once a source documents both the old and the new size. Documented Colgate cases are listed below. Have an older pack? Submit a sighting →
Size history
| Checked | Net wt. | Price |
|---|---|---|
| 2026-11-05 | 70ml | — |
| 2026-11-03 | 70ml | — |
Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.
Documented Colgate shrinks
- Oral Care · 2023
Colgate Total
5.1 → 4.8 oz−5.9%
United States · Source: mouseprint.org - Oral Care · 2023
Colgate Triple Action Toothpaste
100 → 75 ml−25.0%
United Kingdom · Source: which.co.uk - Oral Care · 2016
Colgate
8.2 → 8 oz−2.4%
United States · Source: mouseprint.org
More Toothpaste
All 31 tracked →- Toothpaste
Dentalux Dentifricio
Net wt.125 mlNo size change21 checks · last 2026-11-05
- Toothpaste
Elmex ANTI-CARIES - Dentifrice Protection Caries,
Net wt.125 mlNo size change21 checks · last 2026-11-05
- Toothpaste
Marque Repère Dentifrice expert
Net wt.75 mlNo size change21 checks · last 2026-11-05
- Toothpaste
Vademecum Bio Protection Complète
Net wt.75 mlNo size change21 checks · last 2026-11-05
- Toothpaste
Signal Integral 8 actions Complet
Net wt.75 mlNo size change21 checks · last 2026-11-05
- Toothpaste
Dentifrice Fraîcheur Menthol Coslys
Net wt.100 gNo size change21 checks · last 2026-11-05