Shrinkflation in 2010
10 documented cases, biggest cuts first.
- 🇺🇸 Laundry · 2010
Ivory dish detergent
30 → 24 oz −20.0%Source: consumerreports.org - 🇺🇸 Pasta, Rice & Meals · 2010
Classico pesto
10 → 8.1 oz −19.0%Source: consumerreports.org - 🇺🇸 Meat & Fish · 2010
Chicken of the Sea salmon
3 → 2.6 oz −13.3%Source: consumerreports.org - 🇺🇸 Ice Cream · 2010
Haagen-Dazs ice cream
16 → 14 oz −12.5%Source: consumerreports.org - 🇺🇸 Health & Supplements · 2010
Lanacane first aid spray
113 → 99 g −12.4%Source: consumerreports.org - 🇺🇸 Paper Towels · 2010
Kirkland Signature (Costco) paper towels
96.2 → 85 sq ft −11.6%Source: consumerreports.org - 🇺🇸 Toilet Paper · 2010
Scott toilet tissue
115.2 → 104.8 sq ft −9.0%Source: consumerreports.org - 🇺🇸 Dairy · 2010
Kraft American cheese
24 → 22 slices −8.3%Source: consumerreports.org - 🇺🇸 Meat & Fish · 2010
Hebrew National franks
12 → 11 oz −8.3%Source: consumerreports.org - 🇺🇸 Juice & Drinks · 2010
Tropicana orange juice
64 → 59 oz −7.8%Source: consumerreports.org