South Korea shrinkflation list: every documented case
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By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in South Korea? Yes. We have 35 documented cases of South Korean products that got smaller (2023–2026), 3 dated 2026. The latest: Goobne Chicken whole drumsticks (tongdari) menu (South Korea), 905 g → 820 g (2026). The median pack lost 12.5%, a 14.3% hidden price rise per unit at the same price; the biggest cut was Febreze air freshener spray (South Korea) (−40.0%). Where the source recorded the price before and after (1 case), 1 cost more per unit. 30 of the 35 cases come from Korea Consumer Agency surveys. 4 are restaurant menu items and 31 are packaged goods. In Korean shrinkflation is 슈링크플레이션 (a loanword for “shrinkflation”); a pack quietly cut at the same price is also called a 용량 꼼수 (“quantity trick”).
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LatestNewly addedFull listBrandsCategoriesBy yearSourcesFAQ
Latest South Korean shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| Goobne Chicken whole drumsticks (tongdari) menu (South Korea) Goobne Chicken · 2026 · heraldk.com | 905 g → 820 g | −9.4% |
| Goobne Chicken wing-bong (wings) menu (South Korea) Goobne Chicken · 2026 · heraldk.com | 930 g → 850 g | −8.6% |
| Goobne Chicken boneless drumstick menu (South Korea) Goobne Chicken · 2026 · asiae.co.kr | 800 g → 700 g | −12.5% |
| Kyochon Chicken boneless chicken menus (South Korea) Kyochon · 2025 · hankyung.com | 700 g → 500 g | −28.6% |
| Chakhan Seupgwan organic freeze-dried aronia powder (South Korea) Chakhan Seupgwan · 2024 · biz.sbs.co.kr | 200 g → 150 g | −25.0% |
| Seika Ramune mochi caramel candy (South Korea) Seika · 2024 · biz.sbs.co.kr | 41 g → 32 g | −22.0% |
| Witor's Gold chocolate (South Korea) Witor's · 2024 · biz.sbs.co.kr | 250 g → 200 g | −20.0% |
| Jekiss Jeju tangerine (gamgyul) chocolate (South Korea) Jekiss · 2024 · biz.sbs.co.kr | 224 g → 192 g | −14.3% |
| Jekiss Jeju hallabong chocolate (South Korea) Jekiss · 2024 · biz.sbs.co.kr | 224 g → 192 g | −14.3% |
| Black Thunder strawberry mini bar bag (South Korea) Black Thunder · 2024 · biz.sbs.co.kr | 128 g → 116 g | −9.4% |
| Black Thunder almond & hazelnut mini bar bag (South Korea) Black Thunder · 2024 · biz.sbs.co.kr | 130 g → 118 g | −9.2% |
| Black Thunder mini bar bag (South Korea) Black Thunder · 2024 · biz.sbs.co.kr | 158 g → 146 g | −7.6% |
Newly added to the South Korean list
18 cases joined the list on 2026-11-01 and 2026-10-31, the 12 biggest cuts shown (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| Osulloc Jeju Earl Grey tea bags, 20 bags (South Korea) Osulloc · 2024 · kormedi.com | 40 g → 30 g | −25.0% |
| Chakhan Seupgwan organic freeze-dried aronia powder (South Korea) Chakhan Seupgwan · 2024 · biz.sbs.co.kr | 200 g → 150 g | −25.0% |
| Ottogi cup soup (South Korea) Ottogi · 2023 · kormedi.com | 72 g → 60 g | −16.7% |
| Black Thunder strawberry mini bar bag (South Korea) Black Thunder · 2024 · biz.sbs.co.kr | 128 g → 116 g | −9.4% |
| Black Thunder almond & hazelnut mini bar bag (South Korea) Black Thunder · 2024 · biz.sbs.co.kr | 130 g → 118 g | −9.2% |
| CJ Bibigo Plantable wang gyoza dumplings (South Korea) CJ · 2023 · kormedi.com | 420 g → 385 g | −8.3% |
| Seika Ramune mochi caramel candy (South Korea) Seika · 2024 · biz.sbs.co.kr | 41 g → 32 g | −22.0% |
| Witor's Gold chocolate (South Korea) Witor's · 2024 · biz.sbs.co.kr | 250 g → 200 g | −20.0% |
| Solgar Omega-3 700 capsules (South Korea) Solgar · 2024 · segye.com | 75 g → 60 g | −20.0% |
| Bouquet Garni Nard hair plus water treatment (South Korea) Bouquet Garni · 2024 · segye.com | 250 ml → 200 ml | −20.0% |
| Vitamin Bank Propolis Zinc Vitamin C (South Korea) Vitamin Bank · 2024 · segye.com | 111.6 g → 93.6 g | −16.1% |
| Jekiss Jeju tangerine (gamgyul) chocolate (South Korea) Jekiss · 2024 · biz.sbs.co.kr | 224 g → 192 g | −14.3% |
Topic guides with South Korean cases: Vitamin shrinkflation (3) · Chocolate shrinkflation (9) · Shampoo, soap & toothpaste shrinkflation (4) · Ready meal shrinkflation (3) · Meat & fish shrinkflation (3) · Frozen food shrinkflation (4) · Fast food shrinkflation (4).
Full South Korean shrinkflation list (35)
Filter by year, category or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
35 of 35 cases shown
Reset the filters to see the full list.
Biggest size cuts in South Korea
| Product | Size | Cut |
|---|---|---|
| Febreze air freshener spray (South Korea) Febreze · 2024 · biz.newdaily.co.kr | 275 g → 165 g | −40.0% |
| Kyochon Chicken boneless chicken menus (South Korea) Kyochon · 2025 · hankyung.com | 700 g → 500 g | −28.6% |
| Chakhan Seupgwan organic freeze-dried aronia powder (South Korea) Chakhan Seupgwan · 2024 · biz.sbs.co.kr | 200 g → 150 g | −25.0% |
| Osulloc Jeju Earl Grey tea bags, 20 bags (South Korea) Osulloc · 2024 · kormedi.com | 40 g → 30 g | −25.0% |
| Seika Ramune mochi caramel candy (South Korea) Seika · 2024 · biz.sbs.co.kr | 41 g → 32 g | −22.0% |
| Bouquet Garni Nard hair plus water treatment (South Korea) Bouquet Garni · 2024 · segye.com | 250 ml → 200 ml | −20.0% |
| Pulmuone Mozzarella hot dogs (South Korea) Pulmuone · 2023 · yna.co.kr | 5 hot dogs → 4 hot dogs | −20.0% |
| Solgar Omega-3 700 capsules (South Korea) Solgar · 2024 · segye.com | 75 g → 60 g | −20.0% |
| Witor's Gold chocolate (South Korea) Witor's · 2024 · biz.sbs.co.kr | 250 g → 200 g | −20.0% |
| Halls stick candy, 7 flavours (South Korea) Halls · 2023 · yna.co.kr | 34 g → 27.9 g | −17.9% |
South Korean brands caught more than once
Brands with two or more documented cases in South Korea. Big brands get more coverage, so this is “caught most often”, not a rate.
| Brand | Cases | Median cut |
|---|---|---|
| Black Thunder | 3 | −9.2% |
| CJ | 3 | −12.5% |
| Goobne Chicken | 3 | −9.4% |
| Jekiss | 2 | −14.3% |
| Lush | 2 | −10.7% |
By category
| Category | Cases | Median cut |
|---|---|---|
| Chocolate & Candy | 9 | −14.3% |
| Fast Food & Restaurants | 4 | −10.9% |
| Frozen Foods | 4 | −8.6% |
| Health & Supplements | 3 | −20.0% |
| Meat & Fish | 3 | −12.5% |
| Pasta, Rice & Meals | 3 | −10.0% |
| Soap, Shampoo & Body Wash | 3 | −10.7% |
| Chips & Snacks | 2 | −9.8% |
| Coffee & Tea | 1 | −25.0% |
| Dairy | 1 | −10.0% |
| Household | 1 | −40.0% |
| Personal Care | 1 | −10.0% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
Sources
Every case comes from a published source that we fetched and checked. Most cited for South Korea: biz.sbs.co.kr (9), yna.co.kr (8), segye.com (6), biz.newdaily.co.kr (5), kormedi.com (3), heraldk.com (2), asiae.co.kr (1), hankyung.com (1).
Stealth price hikes in neighbouring Japan: the Japan shrinkflation tracker (39 cases).
More on South Korea: the South Korea summary page. Other trackers: UK · US · Germany · Netherlands · Australia · Austria · Japan · France · Italy · Israel · Hungary. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in South Korea in 2026?
Yes. We have 3 documented South Korean cases dated 2026 so far. The most recent: Goobne Chicken whole drumsticks (tongdari) menu (South Korea) 905 g → 820 g (2026); Goobne Chicken wing-bong (wings) menu (South Korea) 930 g → 850 g (2026); Goobne Chicken boneless drumstick menu (South Korea) 800 g → 700 g (2026).
How many shrinkflation cases are there in South Korea?
ShrinkRadar lists 35 documented, sourced cases in South Korea from 2023 to 2026, covering 27 brands and 12 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in South Korea?
Febreze air freshener spray (South Korea): 275 g → 165 g (−40.0%, 2024, source: biz.newdaily.co.kr). The biggest real rise in price per unit, using the shelf prices the source recorded: CJ Baeksul Grill Vienna sausages, 2-pack (South Korea), ₩9,480 → ₩8,890 for 640 g → 560 g, +7.2% per unit.
Which brands have shrunk the most in South Korea?
Most documented cases in our library: Black Thunder (3), CJ (3), Goobne Chicken (3), Jekiss (2), Lush (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.
How much smaller do packs get in South Korea?
The median documented cut is 12.5%, which is a 14.3% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (1 case), 1 got more expensive per unit.
Do restaurant menus shrink in South Korea too?
Yes. 4 of the 35 documented cases are restaurant menu items: Goobne Chicken whole drumsticks (tongdari) menu (South Korea) 905 g → 820 g (2026); Goobne Chicken wing-bong (wings) menu (South Korea) 930 g → 850 g (2026); Goobne Chicken boneless drumstick menu (South Korea) 800 g → 700 g (2026); Kyochon Chicken boneless chicken menus (South Korea) 700 g → 500 g (2025).
Where does the South Korean data come from?
From biz.sbs.co.kr, yna.co.kr, segye.com, biz.newdaily.co.kr, kormedi.com, heraldk.com and 2 more sources. Each case page links and quotes its source. 35 cases are high confidence.