Austria shrinkflation tracker (Mogelpackungen)
Get an email when shrinkflation in Austria changes: new documented cases. Plus, $5/month or $48/year.
By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in Austria? Yes. We have 37 documented cases of Austrian products that got smaller (2022–2026), 1 dated 2026. The latest: Rama margarine (Austria, 2026), 450 g → 400 g (2026). The median pack lost 16.7%, a 20.0% hidden price rise per unit at the same price; the biggest cut was Febreze air freshener spray (Austria) (−38.3%). Where the source recorded the price before and after (8 cases), 8 cost more per unit. In Austria, as in Germany, a pack that shrinks or hides a price rise is called a Mogelpackung.
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LatestNewly addedFull listPer-unit risesBrandsCategoriesBy yearSupermarketsSourcesFAQ
Latest Austrian shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| Rama margarine (Austria, 2026) Rama · 2026 · konsumentenfragen.at | 450 g → 400 g | −11.1% |
| Dr. Oetker muesli (Austria) Dr. Oetker · 2025 · vorarlberg.orf.at | 600 g → 450 g | −25.0% |
| Twinings Earl Grey (Austria) Twinings · 2025 · vorarlberg.orf.at | 25 tea bags → 20 tea bags | −20.0% |
| Dr. Oetker Rote Grütze (Austria) Dr. Oetker · 2025 · vorarlberg.orf.at | 500 g → 400 g | −20.0% |
| Febreze air freshener spray (Austria) Febreze · 2024 · konsument.at | 300 ml → 185 ml | −38.3% |
| Neutrogena Deep Moisture body lotion (Austria) Neutrogena · 2024 · konsument.at | 400 ml → 250 ml | −37.5% |
| Always Dailies Cotton Protection Normal panty liners (Austria) Always · 2024 · konsument.at | 38 liners → 28 liners | −26.3% |
| Garnier Hand Repair hand cream (Austria) Garnier · 2024 · konsument.at | 100 ml → 75 ml | −25.0% |
| Lenor laundry scent beads (Austria) Lenor · 2024 · konsument.at | 210 g → 160 g | −23.8% |
| Fewa Renew wool and delicates liquid (Austria) Fewa · 2024 · konsument.at | 1.38 l → 1.1 l | −20.3% |
| Somat Classic dishwasher powder XXL (Austria, second cut) Somat · 2024 · konsument.at | 2.5 kg → 2 kg | −20.0% |
| Persil Universal Megaperls Tiefenrein (Austria) Persil · 2024 · konsument.at | 1.43 kg → 1.15 kg | −19.6% |
Newly added to the Austrian list
32 cases joined the list on 2026-10-23 and 2026-10-20, the 12 biggest cuts shown (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| Rama margarine (Austria, 2026) Rama · 2026 · konsumentenfragen.at | 450 g → 400 g | −11.1% |
| Febreze air freshener spray (Austria) Febreze · 2024 · konsument.at | 300 ml → 185 ml | −38.3% |
| Neutrogena Deep Moisture body lotion (Austria) Neutrogena · 2024 · konsument.at | 400 ml → 250 ml | −37.5% |
| Select Gold dry cat food, 10 kg bag (Fressnapf, Austria) Select Gold · 2023 · konsument.at | 10 kg → 7 kg | −30.0% |
| Always Dailies Cotton Protection Normal panty liners (Austria) Always · 2024 · konsument.at | 38 liners → 28 liners | −26.3% |
| Select Gold dry cat food, small bag (Fressnapf, Austria) Select Gold · 2023 · konsument.at | 400 g → 300 g | −25.0% |
| Garnier Hand Repair hand cream (Austria) Garnier · 2024 · konsument.at | 100 ml → 75 ml | −25.0% |
| Lenor laundry scent beads (Austria) Lenor · 2024 · konsument.at | 210 g → 160 g | −23.8% |
| Fewa Renew wool and delicates liquid (Austria) Fewa · 2024 · konsument.at | 1.38 l → 1.1 l | −20.3% |
| Zewa Comfort toilet paper, large pack (Austria) Comfort · 2023 · konsument.at | 20 rolls → 16 rolls | −20.0% |
| Somat Classic dishwasher powder XXL (Austria, second cut) Somat · 2024 · konsument.at | 2.5 kg → 2 kg | −20.0% |
| Hakle Pflegende Sauberkeit toilet paper (Austria) Hakle · 2023 · konsument.at | 10 rolls → 8 rolls | −20.0% |
Topic guides with Austrian cases: Laundry detergent shrinkflation (11) · Shampoo, soap & toothpaste shrinkflation (7) · Pet food shrinkflation (7) · Personal care shrinkflation (4) · Cleaning products shrinkflation (7).
Full Austrian shrinkflation list (37)
Filter by year, category or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
37 of 37 cases shown
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| Rama margarine (Austria, 2026) Rama · Dairy450 → 400 g | −11.1% | — |
| Dr. Oetker muesli (Austria) Dr. Oetker · Breakfast Cereals600 → 450 g | −25.0% | — |
| Twinings Earl Grey (Austria) Twinings · Coffee & Tea25 → 20 tea bags | −20.0% | — |
| Dr. Oetker Rote Grütze (Austria) Dr. Oetker · Baking & Spreads500 → 400 g | −20.0% | — |
| Febreze air freshener spray (Austria) Febreze · Household300 → 185 ml | −38.3% | +62.2% |
| Neutrogena Deep Moisture body lotion (Austria) Neutrogena · Personal Care400 → 250 ml | −37.5% | — |
| Always Dailies Cotton Protection Normal panty liners (Austria) Always · Feminine Care38 → 28 liners | −26.3% | — |
| Garnier Hand Repair hand cream (Austria) Garnier · Personal Care100 → 75 ml | −25.0% | — |
| Lenor laundry scent beads (Austria) Lenor · Laundry210 → 160 g | −23.8% | +14.8% |
| Fewa Renew wool and delicates liquid (Austria) Fewa · Laundry1.38 → 1.1 l | −20.3% | — |
| Somat Classic dishwasher powder XXL (Austria, second cut) Somat · Dish & Cleaning2.5 → 2 kg | −20.0% | — |
| Persil Universal Megaperls Tiefenrein (Austria) Persil · Laundry1.43 → 1.15 kg | −19.6% | +24.3% |
| Blink dishwasher powder (Müller own brand, Austria) Blink · Dish & Cleaning · Müller1.8 → 1.5 kg | −16.7% | — |
| Somat Classic dishwasher powder XXL (Austria, first cut) Somat · Dish & Cleaning3 → 2.5 kg | −16.7% | — |
| Elvital (Elvive) Stärkendes Aufbau-Shampoo (Austria) Elvital · Soap, Shampoo & Body Wash · dm300 → 250 ml | −16.7% | +20.0% |
| Schicker's Erdäpfelcreme Die Echte (Austria) Schicker's · Personal Care300 → 250 ml | −16.7% | +20.0% |
| Persil Universal Tiefenrein family pack (Austria) Persil · Laundry100 → 90 loads | −10.0% | — |
| Dove shower cream (Austria) Dove · Soap, Shampoo & Body Wash250 → 225 ml | −10.0% | — |
| Blue Star 10x Effekt toilet tabs (Austria) Blue Star · Dish & Cleaning250 → 225 g | −10.0% | — |
| Somat Classic Tabs XXL (Austria) Somat · Dish & Cleaning72 → 66 tabs | −8.3% | — |
| Persil Universal Tiefenrein powder with Silan (Austria) Persil · Laundry30 → 28 loads | −6.7% | — |
| Finish Classic XXL dishwasher tabs (Austria) Finish · Dish & Cleaning77 → 72 tabs | −6.5% | +20.0% |
| iWear multibalance contact lens solution (Pearle, Austria) iWear · Health & Supplements · Pearle380 → 360 ml | −5.3% | — |
| Bassermann Sudoku puzzle pad (Austria) Bassermann · Other200 → 192 pages | −4.0% | — |
| Select Gold dry cat food, 10 kg bag (Fressnapf, Austria) Select Gold · Pet Food · Fressnapf10 → 7 kg | −30.0% | — |
| Select Gold dry cat food, small bag (Fressnapf, Austria) Select Gold · Pet Food · Fressnapf400 → 300 g | −25.0% | — |
| Zewa Comfort toilet paper, large pack (Austria) Comfort · Toilet Paper20 → 16 rolls | −20.0% | — |
| Hakle Pflegende Sauberkeit toilet paper (Austria) Hakle · Toilet Paper10 → 8 rolls | −20.0% | — |
| Select Gold dry cat food, 3 kg bag (Fressnapf, Austria) Select Gold · Pet Food · Fressnapf3 → 2.5 kg | −16.7% | — |
| Whiskas cat food pouches (Austria) Whiskas · Pet Food100 → 85 g | −15.0% | — |
| Kitekat cat food pouches, 12-pack (Austria) Kitekat · Pet Food100 → 85 g | −15.0% | +17.6% |
| HiPP Babysanft wipes, zart pflegend (Austria) HiPP · Diapers & Wipes56 → 48 wipes | −14.3% | +29.8% |
| Ovomaltine cocoa (Austria) Ovomaltine · Coffee & Tea1000 → 750 g | −25.0% | — |
| Iglo Atlantik Lachs (Austria) Iglo · Frozen Foods250 → 220 g | −12.0% | — |
| CD soap bar (Austria) CD · Soap, Shampoo & Body Wash125 → 100 g | −20.0% | — |
| Purina One dry cat food, large bag (Austria) Purina · Pet Food6 → 5.7 kg | −5.0% | — |
| Purina One dry cat food, 800 g bag (Austria) Purina · Pet Food800 → 780 g | −2.5% | — |
Biggest per-unit price rises in Austria
From the shelf prices the source recorded before and after, so these are the per-unit rises at the shelf prices the source saw, per gram, millilitre or item. 8 of 8 priced cases went up.
| Product | Size | Cut | Price · per unit · real change |
|---|---|---|---|
| Febreze air freshener spray (Austria) Febreze · 2024 · konsument.at | 300 ml → 185 ml | −38.3% | €3.95 RRP → €3.95 RRP €1.32 → €2.14 per 100 ml +62.2% |
| HiPP Babysanft wipes, zart pflegend (Austria) HiPP · 2023 · konsument.at | 56 wipes → 48 wipes | −14.3% | €4.90 (4×56) → €5.45 (4×48) €0.088 → €0.11 per wipe +29.8% |
| Persil Universal Megaperls Tiefenrein (Austria) Persil · 2024 · konsument.at | 1.43 kg → 1.15 kg | −19.6% | €9.99 → €9.99 €6.99 → €8.69 per kg +24.3% |
| Elvital (Elvive) Stärkendes Aufbau-Shampoo (Austria) Elvital · 2024 · konsument.at | 300 ml → 250 ml | −16.7% | €4.15 → €4.15 €1.38 → €1.66 per 100 ml +20.0% |
| Finish Classic XXL dishwasher tabs (Austria) Finish · 2024 · konsument.at | 77 tabs → 72 tabs | −6.5% | €0.10/tab → €0.12/tab €0.10 → €0.12 per tab +20.0% |
| Schicker's Erdäpfelcreme Die Echte (Austria) Schicker's · 2024 · konsument.at | 300 ml → 250 ml | −16.7% | €23.90 → €23.90 €7.97 → €9.56 per 100 ml +20.0% |
| Kitekat cat food pouches, 12-pack (Austria) Kitekat · 2023 · konsument.at | 100 g → 85 g | −15.0% | €4.99 → €4.99 €0.42 → €0.49 per 100 g +17.6% |
| Lenor laundry scent beads (Austria) Lenor · 2024 · konsument.at | 210 g → 160 g | −23.8% | €7.99 RRP → €6.99 RRP €3.80 → €4.37 per 100 g +14.8% |
Biggest size cuts in Austria
| Product | Size | Cut |
|---|---|---|
| Febreze air freshener spray (Austria) Febreze · 2024 · konsument.at | 300 ml → 185 ml | −38.3% |
| Neutrogena Deep Moisture body lotion (Austria) Neutrogena · 2024 · konsument.at | 400 ml → 250 ml | −37.5% |
| Select Gold dry cat food, 10 kg bag (Fressnapf, Austria) Select Gold · 2023 · konsument.at | 10 kg → 7 kg | −30.0% |
| Always Dailies Cotton Protection Normal panty liners (Austria) Always · 2024 · konsument.at | 38 liners → 28 liners | −26.3% |
| Dr. Oetker muesli (Austria) Dr. Oetker · 2025 · vorarlberg.orf.at | 600 g → 450 g | −25.0% |
| Garnier Hand Repair hand cream (Austria) Garnier · 2024 · konsument.at | 100 ml → 75 ml | −25.0% |
| Ovomaltine cocoa (Austria) Ovomaltine · 2023 · ak-umwelt.at | 1000 g → 750 g | −25.0% |
| Select Gold dry cat food, small bag (Fressnapf, Austria) Select Gold · 2023 · konsument.at | 400 g → 300 g | −25.0% |
| Lenor laundry scent beads (Austria) Lenor · 2024 · konsument.at | 210 g → 160 g | −23.8% |
| Fewa Renew wool and delicates liquid (Austria) Fewa · 2024 · konsument.at | 1.38 l → 1.1 l | −20.3% |
Austrian brands caught more than once
Brands with two or more documented cases in Austria. Big brands get more coverage, so this is “caught most often”, not a rate.
| Brand | Cases | Median cut |
|---|---|---|
| Persil | 3 | −10.0% |
| Select Gold | 3 | −25.0% |
| Somat | 3 | −16.7% |
| Dr. Oetker | 2 | −22.5% |
| Purina | 2 | −3.7% |
By category
| Category | Cases | Median cut |
|---|---|---|
| Pet Food | 7 | −15.0% |
| Dish & Cleaning | 6 | −13.3% |
| Laundry | 5 | −19.6% |
| Personal Care | 3 | −25.0% |
| Soap, Shampoo & Body Wash | 3 | −16.7% |
| Coffee & Tea | 2 | −22.5% |
| Toilet Paper | 2 | −20.0% |
| Baking & Spreads | 1 | −20.0% |
| Breakfast Cereals | 1 | −25.0% |
| Dairy | 1 | −11.1% |
| Diapers & Wipes | 1 | −14.3% |
| Feminine Care | 1 | −26.3% |
| Frozen Foods | 1 | −12.0% |
| Health & Supplements | 1 | −5.3% |
| Household | 1 | −38.3% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
Supermarkets
Where the source recorded where the pack was sold (6 of 37 cases). This shows where reporters and price trackers looked, not which supermarket shrinks most: a branded pack usually changes size at every shop that sells it.
| Supermarket | Cases mentioning it |
|---|---|
| Fressnapf | 3 |
| Müller | 1 |
| Pearle | 1 |
| dm | 1 |
Sources
Every case comes from a published source that we fetched and checked. Most cited for Austria: konsument.at (31), vorarlberg.orf.at (3), ak-umwelt.at (1), konsumentenfragen.at (1), vbg.arbeiterkammer.at (1).
Mogelpackungen in neighbouring Germany: the Germany shrinkflation list (420 cases).
Smaller packs in neighbouring Italy: the Italy shrinkflation list (20 cases).
More on Austria: the Austria summary page. Other trackers: UK · US · Germany · Netherlands · Australia · Japan · South Korea · France · Italy · Israel · Hungary. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in Austria in 2026?
Yes. We have 1 documented Austrian cases dated 2026 so far. The most recent: Rama margarine (Austria, 2026) 450 g → 400 g (2026).
How many shrinkflation cases are there in Austria?
ShrinkRadar lists 37 documented, sourced cases in Austria from 2022 to 2026, covering 29 brands and 16 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in Austria?
Febreze air freshener spray (Austria): 300 ml → 185 ml (−38.3%, 2024, source: konsument.at). The biggest real rise in price per unit, using the shelf prices the source recorded: Febreze air freshener spray (Austria), €3.95 RRP → €3.95 RRP for 300 ml → 185 ml, +62.2% per unit.
Which brands have shrunk the most in Austria?
Most documented cases in our library: Persil (3), Select Gold (3), Somat (3), Dr. Oetker (2), Purina (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.
Which supermarkets sell the shrunken packs?
Where the source recorded where the pack was sold (6 of 37 cases), the most mentioned are Fressnapf (3), Müller (1), Pearle (1), dm (1). That reflects where reporters and trackers looked. Branded packs usually change size at every shop that sells them.
How much smaller do packs get in Austria?
The median documented cut is 16.7%, which is a 20.0% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (8 cases), 8 got more expensive per unit.
Where does the Austrian data come from?
From konsument.at, vorarlberg.orf.at, ak-umwelt.at, konsumentenfragen.at, vbg.arbeiterkammer.at. Each case page links and quotes its source. 37 cases are high confidence.