Australia shrinkflation tracker: the full list
Get an email when shrinkflation in Australia changes: new documented cases. Plus, $5/month or $48/year.
By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in Australia? Yes. We have 33 documented cases of Australian products that got smaller (2009–2026), 12 dated 2026. The latest: Arnott's Tina wafers, 250 g → 200 g (2026). The median pack lost 11.3%, a 12.8% hidden price rise per unit at the same price; the biggest cut was Brut deodorant stick (Woolworths) (−33.3%). Where the source recorded the price before and after (10 cases), 10 cost more per unit.
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LatestNewly addedFull listPer-unit risesBrandsCategoriesBy yearSupermarketsSourcesFAQ
Latest Australian shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| Arnott's Tina wafers Arnott's · 2026 · theaustralian.com.au | 250 g → 200 g | −20.0% |
| Kellogg's Coco Pops (Australia) Kellogg's · 2026 · theaustralian.com.au | 650 g → 535 g | −17.7% |
| Cadbury Roses chocolates box (Australia) Cadbury · 2026 · theaustralian.com.au | 450 g → 380 g | −15.6% |
| Mars bar (Australia) Mars · 2026 · theaustralian.com.au | 53 g → 47 g | −11.3% |
| Maltesers box of chocolates (Australia) Maltesers · 2026 · theaustralian.com.au | 400 g → 360 g | −10.0% |
| Kellogg's Special K (Australia) Kellogg's · 2026 · theaustralian.com.au | 535 g → 500 g | −6.5% |
| Fairy dishwashing liquid (Australia) Fairy · 2026 · theaustralian.com.au | 800 ml → 750 ml | −6.2% |
| Uncle Tobys Cheerios (Australia) Uncle Tobys · 2026 · theaustralian.com.au | 580 g → 560 g | −3.4% |
| Gippsland Dairy Twist yogurt Gippsland Dairy · 2026 · theaustralian.com.au | 720 g → 700 g | −2.8% |
| Cadbury boxed hollow Easter eggs (9 → 8 egg box) Cadbury · 2026 · choice.com.au | 9 eggs → 8 eggs | −11.1% |
| Cadbury boxed hollow Easter eggs (15-pack) Cadbury · 2026 · choice.com.au | 18 eggs → 15 eggs | −16.7% |
| Cadbury hollow hunting eggs carton Cadbury · 2026 · choice.com.au | 22 eggs → 20 eggs | −9.1% |
Newly added to the Australian list
2 cases joined the list on 2026-10-24 and 2026-10-20 (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| Cadbury boxed hollow Easter eggs (9 → 8 egg box) Cadbury · 2026 · choice.com.au | 9 eggs → 8 eggs | −11.1% |
| McDonald's Quarter Pounder, Double Quarter Pounder and McChicken buns (Australia) McDonald's · 2009 · smh.com.au | 4.5 inch bun → 4 inch bun | −11.1% |
Topic guides with Australian cases: Chocolate shrinkflation (12) · Cereal shrinkflation (7) · Cookie shrinkflation (3) · Jam & spreads shrinkflation (3) · Christmas chocolate shrinkflation (7).
Full Australian shrinkflation list (33)
Filter by year, category, confidence or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
33 of 33 cases shown
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| Arnott's Tina wafers Arnott's · Cookies & Crackers250 → 200 g | −20.0% | +67.2% |
| Kellogg's Coco Pops (Australia) Kellogg's · Breakfast Cereals650 → 535 g | −17.7% | +45.8% |
| Cadbury Roses chocolates box (Australia) Cadbury · Chocolate & Candy450 → 380 g | −15.6% | +48.0% |
| Mars bar (Australia) Mars · Chocolate & Candy53 → 47 g | −11.3% | +69.1% |
| Maltesers box of chocolates (Australia) Maltesers · Chocolate & Candy400 → 360 g | −10.0% | +43.5% |
| Kellogg's Special K (Australia) Kellogg's · Breakfast Cereals535 → 500 g | −6.5% | +25.9% |
| Fairy dishwashing liquid (Australia) Fairy · Dish & Cleaning800 → 750 ml | −6.2% | +46.7% |
| Uncle Tobys Cheerios (Australia) Uncle Tobys · Breakfast Cereals580 → 560 g | −3.4% | +23.3% |
| Gippsland Dairy Twist yogurt Gippsland Dairy · Dairy720 → 700 g | −2.8% | +12.5% |
| Cadbury boxed hollow Easter eggs (9 → 8 egg box) Cadbury · Chocolate & Candy9 → 8 eggs | −11.1% | — |
| Cadbury boxed hollow Easter eggs (15-pack) Cadbury · Chocolate & Candy · major Australian retailers18 → 15 eggs | −16.7% | +33.3% |
| Cadbury hollow hunting eggs carton Cadbury · Chocolate & Candy22 → 20 eggs | −9.1% | — |
| Brut deodorant stick (Woolworths) Brut · Deodorant75 → 50 g | −33.3% | — |
| Aldi Dairy Fine Milk mini eggs Aldi · Chocolate & Candy400 → 300 g | −25.0% | — |
| KitKat mini eggs KitKat · Chocolate & Candy110 → 90 g | −18.2% | — |
| Cadbury large chocolate egg Cadbury · Chocolate & Candy400 → 340 g | −15.0% | — |
| Cadbury Dairy Milk hollow eggs Cadbury · Chocolate & Candy24 → 22 eggs | −8.3% | — |
| Jif cream cleanser Jif · Dish & Cleaning700 → 500 ml | −28.6% | — |
| Woolworths Rocky Road tarts Woolworths · Baking & Spreads240 → 180 g | −25.0% | — |
| McVitie's Go Ahead forest fruit biscuits McVitie's · Cookies & Crackers218 → 174 g | −20.2% | — |
| Woolworths Salted Caramel tarts Woolworths · Baking & Spreads210 → 180 g | −14.3% | — |
| Woolworths original salted corn chips Woolworths · Chips & Snacks200 → 175 g | −12.5% | — |
| Coles Mighty Grain cereal Coles · Breakfast Cereals560 → 495 g | −11.6% | — |
| Woolworths Max Charge cereal Woolworths · Breakfast Cereals560 → 495 g | −11.6% | — |
| McVitie's Digestives (Australia) McVitie's · Cookies & Crackers400 → 355 g | −11.3% | — |
| Red Rock Deli dips Red Rock Deli · Pasta, Rice & Meals150 → 135 g | −10.0% | — |
| Aldi Kringle & Co iced Christmas cake Aldi · Baking & Spreads100 → 90 g | −10.0% | — |
| Lindt Champagne Gala Box Lindt · Chocolate & Candy433 → 396 g | −8.5% | — |
| Coles corn flakes Coles · Breakfast Cereals475 → 440 g | −7.4% | — |
| Community Co cereal Community Co · Breakfast Cereals480 → 450 g | −6.2% | — |
| Lindt Christmas Medley Bag Lindt · Chocolate & Candy414 → 390 g | −5.8% | — |
| Pringles tube (Australia) Pringles · Chips & Snacks · medium confidence165 → 134 g | −18.8% | — |
| McDonald's Quarter Pounder, Double Quarter Pounder and McChicken buns (Australia) McDonald's · Fast Food & Restaurants4.5 → 4 inch bun | −11.1% | — |
Biggest per-unit price rises in Australia
From the shelf prices the source recorded before and after, so these are the per-unit rises at the shelf prices the source saw, per gram, millilitre or item. 10 of 10 priced cases went up.
| Product | Size | Cut | Price · per unit · real change |
|---|---|---|---|
| Mars bar (Australia) Mars · 2026 · theaustralian.com.au | 53 g → 47 g | −11.3% | A$2.00 → A$3.00 A$3.77 → A$6.38 per 100 g +69.1% |
| Arnott's Tina wafers Arnott's · 2026 · theaustralian.com.au | 250 g → 200 g | −20.0% | A$2.99 → A$4.00 A$1.20 → A$2.00 per 100 g +67.2% |
| Cadbury Roses chocolates box (Australia) Cadbury · 2026 · theaustralian.com.au | 450 g → 380 g | −15.6% | A$16.00 → A$20.00 A$3.56 → A$5.26 per 100 g +48.0% |
| Fairy dishwashing liquid (Australia) Fairy · 2026 · theaustralian.com.au | 800 ml → 750 ml | −6.2% | A$8.00 → A$11.00 A$1.00 → A$1.47 per 100 ml +46.7% |
| Kellogg's Coco Pops (Australia) Kellogg's · 2026 · theaustralian.com.au | 650 g → 535 g | −17.7% | A$7.50 → A$9.00 A$1.15 → A$1.68 per 100 g +45.8% |
| Maltesers box of chocolates (Australia) Maltesers · 2026 · theaustralian.com.au | 400 g → 360 g | −10.0% | A$12.00 → A$15.50 A$3.00 → A$4.31 per 100 g +43.5% |
| Cadbury boxed hollow Easter eggs (15-pack) Cadbury · 2026 · choice.com.au | 18 eggs → 15 eggs | −16.7% | A$13.50 → A$15.00 A$0.75 → A$1.00 per egg +33.3% |
| Kellogg's Special K (Australia) Kellogg's · 2026 · theaustralian.com.au | 535 g → 500 g | −6.5% | A$7.65 → A$9.00 A$1.43 → A$1.80 per 100 g +25.9% |
| Uncle Tobys Cheerios (Australia) Uncle Tobys · 2026 · theaustralian.com.au | 580 g → 560 g | −3.4% | A$6.30 → A$7.50 A$1.09 → A$1.34 per 100 g +23.3% |
| Gippsland Dairy Twist yogurt Gippsland Dairy · 2026 · theaustralian.com.au | 720 g → 700 g | −2.8% | A$7.50 → A$8.20 A$1.04 → A$1.17 per 100 g +12.5% |
Biggest size cuts in Australia
| Product | Size | Cut |
|---|---|---|
| Brut deodorant stick (Woolworths) Brut · 2025 · theguardian.com | 75 g → 50 g | −33.3% |
| Jif cream cleanser Jif · 2024 · choice.com.au | 700 ml → 500 ml | −28.6% |
| Aldi Dairy Fine Milk mini eggs Aldi · 2025 · choice.com.au | 400 g → 300 g | −25.0% |
| Woolworths Rocky Road tarts Woolworths · 2024 · choice.com.au | 240 g → 180 g | −25.0% |
| McVitie's Go Ahead forest fruit biscuits McVitie's · 2024 · choice.com.au | 218 g → 174 g | −20.2% |
| Arnott's Tina wafers Arnott's · 2026 · theaustralian.com.au | 250 g → 200 g | −20.0% |
| Pringles tube (Australia) Pringles · 2015 · en.wikipedia.org | 165 g → 134 g | −18.8% |
| KitKat mini eggs KitKat · 2025 · choice.com.au | 110 g → 90 g | −18.2% |
| Kellogg's Coco Pops (Australia) Kellogg's · 2026 · theaustralian.com.au | 650 g → 535 g | −17.7% |
| Cadbury boxed hollow Easter eggs (15-pack) Cadbury · 2026 · choice.com.au | 18 eggs → 15 eggs | −16.7% |
Australian brands caught more than once
Brands with two or more documented cases in Australia. Big brands get more coverage, so this is “caught most often”, not a rate.
| Brand | Cases | Median cut |
|---|---|---|
| Cadbury | 6 | −13.1% |
| Woolworths | 4 | −13.4% |
| Aldi | 2 | −17.5% |
| Coles | 2 | −9.5% |
| Kellogg's | 2 | −12.1% |
| Lindt | 2 | −7.2% |
| McVitie's | 2 | −15.7% |
By category
| Category | Cases | Median cut |
|---|---|---|
| Chocolate & Candy | 12 | −11.2% |
| Breakfast Cereals | 7 | −7.4% |
| Baking & Spreads | 3 | −14.3% |
| Cookies & Crackers | 3 | −20.0% |
| Chips & Snacks | 2 | −15.6% |
| Dish & Cleaning | 2 | −17.4% |
| Dairy | 1 | −2.8% |
| Deodorant | 1 | −33.3% |
| Fast Food & Restaurants | 1 | −11.1% |
| Pasta, Rice & Meals | 1 | −10.0% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
Supermarkets
Own-label packs, which the retailer controls: Woolworths (Australia) 4, Aldi 2, Coles 2. Store brands: Aldi · Woolworths (all store brands).
Sources
Every case comes from a published source that we fetched and checked. Most cited for Australia: choice.com.au (21), theaustralian.com.au (9), en.wikipedia.org (1), smh.com.au (1), theguardian.com (1). Confidence: 32 cases are high confidence (the source documents both sizes directly) and 1 are medium (evidence: reference work). Each case page says what the evidence is.
More on Australia: the Australia summary page. Other trackers: UK · US · Germany · Netherlands · Austria · Japan · South Korea · France · Italy · Israel · Hungary. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in Australia in 2026?
Yes. We have 12 documented Australian cases dated 2026 so far. The most recent: Arnott's Tina wafers 250 g → 200 g (2026); Kellogg's Coco Pops (Australia) 650 g → 535 g (2026); Cadbury Roses chocolates box (Australia) 450 g → 380 g (2026).
How many shrinkflation cases are there in Australia?
ShrinkRadar lists 33 documented, sourced cases in Australia from 2009 to 2026, covering 20 brands and 10 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in Australia?
Brut deodorant stick (Woolworths): 75 g → 50 g (−33.3%, 2025, source: theguardian.com). The biggest real rise in price per unit, using the shelf prices the source recorded: Mars bar (Australia), A$2.00 → A$3.00 for 53 g → 47 g, +69.1% per unit.
Which brands have shrunk the most in Australia?
Most documented cases in our library: Cadbury (6), Woolworths (4), Aldi (2), Coles (2), Kellogg's (2), Lindt (2), McVitie's (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.
How much smaller do packs get in Australia?
The median documented cut is 11.3%, which is a 12.8% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (10 cases), 10 got more expensive per unit.
Where does the Australian data come from?
From choice.com.au, theaustralian.com.au, en.wikipedia.org, smh.com.au, theguardian.com. Each case page links and quotes its source. 32 cases are high confidence and 1 medium confidence (evidence: reference work; the case page says which).